Sara Crackel Email & Phone Number

Sacramento, Ca, Us

Sacramento, California, United States

As Planning Director, I act as the ‘voice of the consumer’ for the agency and am directly accountable for developing brand and advertising strategies that support our clients’ business needs. This looks like developing plans, recommendations, and deliverables for new business and current clients. I lead in creating a deeper understanding of human behavior and social trends - insights - to bring to the agency accounts, creative, business development, and media teams, ensuring their strategies and tacticsare rooted in research. I continually pursue new ideas about how clients’ brands find context in people’s lives and deliver that information to agency teams and clients.As Planning Director, I also gather, define, and clarify the insights that drive our creative solutions and help us make a difference in our clients' businesses. In this role, I most closely support the Account Management team by providing market insight, discipline knowledge, and research analytics. I am also directly responsible for providing data-backed recommendations for the Media and Creative teams and collaborating on winning strategies with New Business teams.Job Competencies in Client Work• Developing creative, strategic solutions that address the client’s business challenges/goals• Develop briefs and plans based on client briefs to address any issues/opportunities clients may have• Be involved in using research to derive insights, measure results of campaigns to explore new opportunities for clients• Provide feedback during creative development to ensure that the strategic direction is correctly translated into creative workCross-Functional Teamwork:• Energizing the creative team and inspiring their creative strategy• Providing context and foundational knowledge to the Media team to inform their vendor selection and channel placements• Developing strategic scopes of work for the agency to execute against• Representing the agency at conferences, events, and symposiums

As Director of Client Strategy, I am responsible for guiding 3fold’s clients to marketing solutions that are unique to their brands, systems, and audiences by conducting research and developing in-depth marketing strategies. I directly oversees the Client Services Team and their ability to partner with our clients to execute their strategies, align their approaches with their business goals, and deliver a product that is on- time, on-brand, and on-budget.I am responsible for overseeing the account managers through professional development opportunities and direct one-on-one development. Willing to lead and inspire, but also roll up my sleeves and dive into the weeds without hesitation, I am highly efficient, productive, and energized and motivated by the hustle. I also partner with the VP of Creative Services to ensure the visuals, narratives, and outreach strategies meet the goals and objectives established.

Sacramento, California, United States

Expertise in healthcare marketing, including patient acquisition, brand awareness, provider recruitment, public health campaigns, community outreach and activation, and service line promotion.Responsible for developing and overseeing strategies for healthcare clients. Supervises campaigns in their entirety, from research and planning to implementation and optimization. Works directly with senior management and proactively supports on new business opportunities through identifying new business, pitching, and developing scopes of work; as well as managing a sales pipeline to reach new business goals.Demonstrates proactive leadership that identifies skills gaps and enhances associate-level work.

Sacramento, California

Responsible for coordinating the marketing efforts of 3fold’s healthcare clients to ensure goals are met and experiences are stellar.Collaborate with a team of managers and associates, designers, and digital specialists, all focused on developing the most creative products and innovative solutions for our clients.

Sacramento, California Area

• Responsible for day-to-day management of production, social media, public relations, and project organization.• Interface with the various departments of the agency to move executable components of the core strategy and communications campaigns through the agency.• Maintain information regarding all client projects in an organized and accessible manner.• Quickly and accurately relay client change orders to all appropriate agency personnel.• Meet regularly with production manager, media, creative, and social media community managers to start new projects and ensure projects are moving forward on schedule.• Track progress of clients’ projects through production staff, media, and community managers. • Regularly check for and responds promptly to all client communications.• Coordinate client meetings and schedules to ensure availability of all necessary parties and efficient use of time.• Effectively present, sell and defend all agency work/proposals to clients when needed.• Keep apprised of clients’ brands/products/services/marketing developments.• Develop and oversee client budgets and monthly client billings.• Check and approve creative materials, copy, layouts, and production art for accuracy.• Provides final approval of all work before sending to clients.

Sacramento, California Area

-Provide visual solutions to support business needs through creative problem solving and innovation.-Collaborate with sales team and clients to define a visual presentation strategy.-Turn research ideas into technical plans.-Consider cost, effectiveness, and safety of designs.-Modify and test design prototypes.-Work hands on with production personnel to troubleshoot existing designs.-Manage project issues, budgets, and schedules from concept to installation.-Travel to perform or oversee large-scale installations as needed.-Create quotes based on project materials and labor time. -Explore different uses for non-conventional materials in a retail environment.-Test various materials to determine which will best create desired end result.-Create digital renderings of concepts in Adobe Illustrator and Photoshop.-Research new materials, developments, and innovations in the retail and digital wide format industry.-Partner with marketing coordinator to create engaging and innovative marketing collateral to send as quarterly client gifts, for use in client events, or to launch new materials or production processes.

Bachelor'S Degree, Business Administration, Marketing

Associate Of Arts, Fashion Merchandising