Launched in July 2016, The UNDONE is your trusted destination for a curated and timeless approach style. With its unwavering point of view and a customer first mindset, the UNDONE brings together content and commerce unparalleled in the Australian market.

Harper and Harley is a womenswear, beauty and lifestyle blog focused on wardrobe essentials and elevated basics mainly consisting of black, white, grey and neutrals. Using my blog as a media outlet I promote brands both locally in Australia and overseas. My posts convert into traffic and sales for brands, reaching consumers on a global scale.With a career history and education within the Marketing field, this is where I find myself most engaged. Using my business to practically develop my skills in Brand Management, Digital content strategy, Integrated Social Media Management and Data Analysis, I'm continuously keeping myself up to date with best practice in this quickly evolving industry.

MARKETING AND SOCIAL MEDIACreates and coordinates the marketing calendar throughout each season which includes:- Weekly EDMs- Website press, campaign and merchandising- Facebook, Instagram, Twitter, Pinterest, Tumblr- Liasing with stores on promotions and incentivesWHOLESALE SALES- Conduct and arrange sales appointments nationally- Meet set budgets and regular reporting- Primary contact for wholesale accounts and store queries both nationally and internationally- Researching new stores and wholesale opportunitiesWEBSITE AND WEB-STORE- Continuous update of website and web-store with product, campaign and promotions- Manages dispatch of all customer orders- Reporting and meeting set budgets

Account managed the Beauty and The Designer Collection precincts of the site.Working with Australian designers in the online space has always been my objective. My aim was to deliver a beautifully executed merchandised group of retailers that inspires shoppers to add to their cart.I pro actively supported and promoted retailers through marketing, virtual merchandising, coordinating product feeds and promotions.Retailers included but not exclusive to: Ksubi, Alex Perry, Ginger and Smart, Sass and Bide, Alice McCall, Talulah and Lisa Ho.