Passionate about innovation and collaborative culture, Sara works at the intersection of corporate innovation, entrepreneurship, and customer centric technology to change the world for the better.In December 2020, Sara joined GB to lead its global H&W corporate venture arm and accelerator; collaborating with start-ups to support fast track profitable growth and enable the realization of the ambition of nurturing a better and more sustainable world.For the last 17 years, Sara has developed an exhaustive understanding of all stages of innovation, from consumer and market analysis, trends/foresight to ideation and scale up excecution, aswell as disruptive collaborative and digital customer centric technologies with a focus on their application in brand strategies and commercial business models. A respected driver of innovation, Sara has a track record of building successful collaboration between start-ups and corporate and meaningful ecosystem relationships to accelerate growth. Growth hacker and holistic thinker. Digital transformation catalyst, multiple verticals experience acquired across Latin America markets.Multi-cultural, multi-category, consumer-facing expertise. Relentlessly committed to self-disruption.Sara believes in changing the way food choices impact our wellbeing and our planet and the power of business design to change the world.