Sara Črnič Email & Phone Number

Managing the team. Training and skill development of the team members. Resource and task allocation.

At Studio Moderna I was working as an analyst for the central internet marketing department, that is supporting 21 CEE countries and more than 100 stores operated by Studio Moderna - one of the strongest multi-channel retailers in the region. My key responsibilities as an internet analyst were: - maintenance of Google Analytics account- preparing custom on-demand reports and analyses for the marketing team and management- maintaining and creating new reports in Google Data… Show more At Studio Moderna I was working as an analyst for the central internet marketing department, that is supporting 21 CEE countries and more than 100 stores operated by Studio Moderna - one of the strongest multi-channel retailers in the region. My key responsibilities as an internet analyst were: - maintenance of Google Analytics account- preparing custom on-demand reports and analyses for the marketing team and management- maintaining and creating new reports in Google Data Studio for different stakeholders- implementation and analysis of A/B tests with the help of Google Optimize- implementation and planning for tracking of new websites - training and onboarding new Google Analytics users in the company- weekly performance reporting to key stakeholders- data export and cross-channel data integration using Supermetrics and Google Data Studio- analyzing data for CRO optimization and for testing new website design solution performance- setting up heatmap and session recording experiments with HotJarIn addition to Google Analytics I was working on the in-house BI system (BI Office): - creating ad hoc reports for different stakeholders- creating automated reports (books) for different stakeholders- maintenance of the data integrity for internet channel data- quality control over data collection from various sources being imported into the BI systemAdditionally I was also responsible for financial reporting related to marketing costs generated and reported by all 21 countries on a monthly level. Show less

As a digital advertising specialist I was responsible for Facebook advertising and sales on the Romanian market. I was also participating in advertising activities in Czech Republic. I managed a total monthly spend of +100k €. As a Facebook advertising specialist I managed ads in the Romanian and Czech market for the Vigoshop brand, with two main KPIs - achieving sales growth and plan while maintaining a profitable CPA (cost per acquisition). Working with our content team we defined… Show more As a digital advertising specialist I was responsible for Facebook advertising and sales on the Romanian market. I was also participating in advertising activities in Czech Republic. I managed a total monthly spend of +100k €. As a Facebook advertising specialist I managed ads in the Romanian and Czech market for the Vigoshop brand, with two main KPIs - achieving sales growth and plan while maintaining a profitable CPA (cost per acquisition). Working with our content team we defined and tested different creatives, images, videos, prices and products looking for potential bestsellers. Key responsibilities: - implement and optimize Facebook campaigns on a daily basis - manage and plan new product launches - align with an international team regarding product performance and stock - implementation and analysis of A/B advertising tests aimed at improving sales performance Show less

I was working as a PPC account manager at Red Orbit for 2 years, focusing primarily on Google AdWords (Google Ads) and Facebook advertising, occasionally working on Bing and LinkedIn ads as well. During my work as a PPC account manager I participated in or was responsible for the following: - new advertising campaign planning and implementation- existing campaign optimization within AdWords, Facebook Business Manager and specialized tools such as Optimyzer- weekly and/or… Show more I was working as a PPC account manager at Red Orbit for 2 years, focusing primarily on Google AdWords (Google Ads) and Facebook advertising, occasionally working on Bing and LinkedIn ads as well. During my work as a PPC account manager I participated in or was responsible for the following: - new advertising campaign planning and implementation- existing campaign optimization within AdWords, Facebook Business Manager and specialized tools such as Optimyzer- weekly and/or monthly reporting on campaign performance using tools such as Google Analytics, Supermetrics, Facebook Business Manager- task and time management- Facebook and Instagram paid advertising- Google Search, Google Display Network, Gmail Sponsored Promotion and YouTube advertising- Bing and LinkedIn advertising- keyword and market research for new upcoming and existing projects- managing daily and monthly campaign, channel and client budgetsAnd example of a campaign/client I was optimizing and managing during my time at Red Orbit: https://www.facebook.com/business/success/adria-airways/ Show less

After completing my internship I joined Red Orbit's SEO department to continue my work which mostly focused on: - assisting with SEO backlinks- assisting with backlink network maintenance- content organization

A four month internship that was a part of my senior year at the University. During my internship at Red Orbit I was working on the following activities: - learnt the basic of digital (how a digital agency functions, what do their tasks for clients look like, workflow, ...)- assisting with SEO backlinks- assisting with backlink network maintenance- content organization- market research and analytics- AdWords copywritting

Social Informatics

High School