Corporate Communication&Investor Relator of Pattern Group - directly reporting to CEO and owners:Development and implementation of the external and internal communication strategy of Pattern GroupInvestor relations' management with financial community after stock exchange listing of the group

Communication Manager of ESEMPLARE brand - property brand of Pattern Group:WW communication strategy definition in parallel with the long term/short term budgets and investment plans Management of Press Office and PR activity - editorials&institutional relations with publishing groupsWW advertising investment strategy definition and mediaplan developmentDigital&social media strategy definition and improvementBrand contents' definition and implementation (shootings… Show more Communication Manager of ESEMPLARE brand - property brand of Pattern Group:WW communication strategy definition in parallel with the long term/short term budgets and investment plans Management of Press Office and PR activity - editorials&institutional relations with publishing groupsWW advertising investment strategy definition and mediaplan developmentDigital&social media strategy definition and improvementBrand contents' definition and implementation (shootings, videomakings, ecc...) Exhibition&events management (for example Pitti Florence)Special projects’ managemen Show less

Directly reporting to the Worldwide Communication Director COMMUNICATION ACTIVITIES&EVENTS- Seasonal WW communication strategy definition and development of the long term/short term budget investment plan supporting the General Direction and the Communication Direction- Management of brand licenses (Staff International S.p.a, Marcolin S.p.a, Brave Kid S.p.a, Isa Seta S.p.a, ITF Parfumes, Montelpare S.p.a.) and coordination of marketing plans- Events&special projects’… Show more Directly reporting to the Worldwide Communication Director COMMUNICATION ACTIVITIES&EVENTS- Seasonal WW communication strategy definition and development of the long term/short term budget investment plan supporting the General Direction and the Communication Direction- Management of brand licenses (Staff International S.p.a, Marcolin S.p.a, Brave Kid S.p.a, Isa Seta S.p.a, ITF Parfumes, Montelpare S.p.a.) and coordination of marketing plans- Events&special projects’ concept/mood definition and development supporting the Creative Direction- Timeline and priorities’ definition, suppliers selection and coordination, legal aspects management and organization of institutional events, stores’ openings, fashion shows, products launches campaigns, advertising campaigns and shoots - Italy and abroad- Sponsorships’ developmentMEDIA PLAN- WW advertising investment strategy definition on different communication media supporting the General Direction and the Communication Direction - Coordination of paper and outdoor advertising activities - Relationship development with worldwide editorial groups - Creative development of materials’ layouts for advertising CATALOGUES AND POP MATERIALS COORDINATION- Images postproduction/retouching with graphic teams- Discussion and management of images usage rights with external agencies- Marketing materials development and coordination (catalogues, POP materials, etc...) supporting brand awareness, both digital and printed BUDGETING/COSTS MANAGEMENT- Coordination of the WW Communication area budget - Management of licenses’ investments expenses decisions and accountability support- Direct responsibility of events&special projects budgets - Dedicated cost saving on single activities to respect budgets and maintain cost control - ROI development on single projects, referring to sales results, revenues or institutional web site accesses Show less

Junior Product Manager – directly reporting to the Marketing and Communication Director - Analysis and interpretation of market’s results per brand (sales, revenues, etc…) and elaboration in strategic documents (Marketing Plans and Action Plans)- Development of marketing and communication tools/materials, both online and printed - events organization and coordination on the national area supporting sales agencies and Commercial Department

Marketing and Communication Department Development of the strategic marketing plan, written in English, for the Pearson Longman brand starting from the Longman’s market positioning analysis and the comparison with the main competitors’ results.

Communication and External Relations Department-InternshipElaboration of AIRC and FIRC’s Social balance sheet 2009; in particular, the internship was focused on the gathering and management of social/economic data