Sara Dolan Email & Phone Number

Brussels, Be

Atlanta, Georgia, Us

Floral Park, New York, Us

Atlanta, Georgia, Us

• Managed relationships & implementation of assets for over 40 partner accounts, totaling >$1 million in annual revenue• Executed assets including in-stadium & in-market activations, signage, radio, digital, social media, print and hospitality• Developed integrated marketing campaigns with sales team, (new) partners and agencies to amplify mutual value • Coordinated special events, including 10+ large-scale events like Sponsor Spring Training trip and Chevy Youth Clinics• Oversaw department disciplines such as rotational signage, radio and partner inclusion in Braves marketing campaigns• Maintained proof-of-performance documentation used to create and present customized, renewal-focused recaps

Atlanta, Georgia, Us

New Orleans, La, Us

• Managed teams of up to 15 workers per event and assigned responsibilities to pool of 100 membered staffers• Coordinated game operations for over 40 events, including baseball and five other major sports• Entrusted with direct communication with university officials, visiting coaches, team managers and teams• Lead New Hire relations for a group of 150 new student employees

New Orleans, La, Us

• Brought enthusiasm to events as on-field Master of Ceremonies • Generated strong fan experience through the Fanny Pack, Cell Phone Wallet and four other promotional giveaways; orchestrating all aspects from concept to final distribution• Planned and executed pre-, in-, and post-game promotions at over 40 athletic events by activating giveaway logistics, contestant participation, consent forms, etc.• Cultivated school spirit and unity through on-site team marketing and interactive games

New York, Ny, Us

• Managed key aspects of the NBA G League rebrand, including NBA G League Week at the NBA Store • Interacted with NBA and NBA Store staff to develop week-long activities to facilitate brand awareness• Sourced 3 NBA player appearances; developed and executed communication, merchandising, and activation strategies at the NBA Store, resulting in an increase of foot traffic to 11,000+• Created recap deck for league and team executives, capturing key elements and metrics of the event’s success• Tracked identity quality assurance for the brand across internal and public-facing digital assetsMarketing Strategy Think Tank• Developed a 3-phase, engagement-centric event strategy to connect NBA’s strategic initiatives and sponsors with the global youth ages 13-17• Led team in the creative and logistical design of 1 phase, incorporating digital and social platforms into entertainment experiences and merchandise sales in major cities in the US and globally• Researched target group’s decision-making habits, integrating them with NBA event strategies• Presented multimedia recommendation and plan to league executives, eliciting strong, positive reactions

• Advanced media presence strategy by managing all social media accounts, assisted in on-site video shoots, created 5 videos used during games, collaborated in strategic planning for the multimedia department• Thoroughly researched sales and consumer demographics and created reports and target personas for our top spending zip codes• Organized/lead a new community outreach event benefitting 50 people from a local women & children’s shelter• Managed game day operations, including a staff of 30 members• Sold more than 300 tickets using the Archtics ticketing system, both in person and through sales calls

Cleveland, Ohio, Us

Cleveland, Oh, Us

• Assisted in Scoreboard Control Room with Final Cut video operations, script writing, pre and in-game filming, script reads, etc.• Edited MLB highlights and wrote scripts for Jumbotron video segments• Teamed with staff for field coordination of pre-game and in-game eventsHelped plan and execute in-park events, including Kids Fun Day and Weather Education Day

Bachelor’S Degree, Communication, General

High School