Sara Dunn Email and Phone Number

• Strategic planning for a worldwide customer base in conjunction with the other senior managers• Ensuring the brand DNA is at the core of all product development and marketing output• Working closely with designers to create products that are purpose built for our customer and end user needs• Widespread end user and customer research to cover all trades and job roles• Extensive wear trailing and end user feedback to ensure products are fit for purpose and stand up to expectations• Ensuring the Scruffs ‘main range’ is clearly defined and does not overlap with customer bespoke products• Advising and supporting the sales and customer service teams• Developing bespoke ranges for customers based on their end user requirements, whilst ensuring the Scruffs ‘main range’ is clearly defined and does not conflict• Working closely with the supply base to manage critical paths and guarantee all safety standards are met• Building and visually merchandising customer ranges to meet their needs• Extensive travel to support customers, and research key trends • Managing and developing the Scruffs team to support individuals whilst meeting business requirements

• Managing annual turnover of £51 million• Buying over 1,000 options per season• Making business critical decisions in conjunction with the senior management team• Implementing new strategies in order to boost sales• Buying own buy product through product development direct with factories as well as buying into major brands• Actively sourcing suppliers in order to trial new brands and build on the branded offering in store and online• Sourcing new products and suppliers through trade shows and previous business relationships• Travelling to the Far East, Europe and the US for both range building and for inspirational shopping trips• Controlling branded versus own brand mix within store, whilst managing KPIs• Working with the marketing, store and web teams to ensure products are promoted in the most effective manner and sales staff are given the support to hit their sales targets

• Managing annual turnover of £21 million• Managing a team of ten, buying over 900 options per season• Overseeing ladies wear, menswear, footwear and accessories at management level, as well as taking an active buying role where necessary• Making business critical decisions in conjunction with the senior management team• Controlling mix of MTO versus branded product• Using knowledge of pattern cutting, design and past analysis to ensure garments are trend led and fit for purpose, whilst meeting all legal requirements• Sourcing new garment shapes, prints and trims to reflect current trends whilst fulfilling customer needs• Ensuring product mix is reflective of the various customer requirements• Actively sourcing new suppliers to fill gaps in the range• Worldwide sourcing and shopping trips to ensure range are fashion focused and commercial• Working closely with teams throughout the business to increase sales and gross profit, and decrease stock holding• Instrumental in building new footwear strategy to decrease company exposure as well as workload• Restructuring team to ensure every member is fully supported in a fast paced retail environment• Reducing stock commitment levels through improved supplier terms and new suppliers• Working with a wide supply base through several formats, including DD, SHS, SOR and DI• Controlling the television schedules for all key fashion shifts

• Buying over 550 options per season across the two departments• Planning events to showcase footwear and accessories as individual pieces as well as working with other teams to build outfits• Visiting trade fairs and comparative shopping in Europe to put together the following seasons trends• Managing KPI’s to ensure margins, schedules, events and selling prices are met• Using sourcing knowledge to strengthen existing supply base• Liaising with hosts to brief them on the products they will be selling to create the best shopping experience for the customer• Managing the footwear and accessories team whilst overseeing the menswear team in the absence of a buyer

• Buying over 250 options per season across the department• Working with the clothing, swimwear and nightwear teams to create fully co-ordinated ranges• Sourcing new suppliers• Delivering product for the press and marketing teams• Working with the design to make sure products are both trend driven and commercial• Working closely with the quality team to cover all aspects of fit and safety• Working with key suppliers to develop product and book capacity• Design, research and comparative shopping to cover key trends for the season• Managing the progress and development of the Trainee and Assistant buyers

• Managing annual turnover of £15 million.• Buying in excess of 280 options per season across both departments• Financial planning, range building and product sourcing• Ensuring key looks are in keeping with clothing trends emerging through the clothing departments• Price negotiations in line with budgeted margin requirements• Working closely with the merchandising department, operating within stock, sales and option targets• Working closely with key high street brands including Skechers, Gola and Osh Kosh, to compliment own brand range• Ensuring key trends are covered through design research and comparative shopping • Managing the progress and development of the Trainee and Assistant buyers