Successfully built and managed an omnichannel women's clothing company for over 11 years, overseeing all aspects of the business, including branding, creative direction, marketing, advertising, buying, leadership, and administration.Developed and executed a comprehensive branding and marketing strategy that increased brand awareness and drove revenue growth. Conducted extensive market research to identify target demographics and consumer preferences, and aligned the company's branding and marketing initiatives accordingly. Developed a cohesive brand identity that resonated with customers.Managed organic and paid media across multiple platforms, including Instagram, Facebook, and Pinterest, e-mail, and text, implementing content calendars, managing campaigns, and analyzing metrics to improve engagement and conversion rates.Developed engaging and visually appealing content for social media platforms, including photography, graphics, and videos. Leveraged consumer feedback and industry trends to develop content that resonated with customers, resulting in an increase in social media engagement and follower growth.Led a team of 10+ employees, fostering a positive and collaborative work environment and providing mentorship and development opportunities for team members.Oversaw the development and launch of a successful e-commerce platform, which contributed to 25% of total sales.Designed and implemented an effective digital marketing strategy, resulting in a 50% increase in online sales.Developed strong relationships with key suppliers, negotiating favorable terms and driving cost savings for the company.Maintained a high level of involvement in the buying process, ensuring that the company's product offerings aligned with company standards and industry trends.Fostered a culture of innovation and creativity, leading the development of new product lines and initiatives that differentiated the brand in the marketplace.

Assisted in the product management and merchandising for four of Kohl's jewelry lines: Lauren Conrad, ELLE, Candies, and Apt. 9. Coordinated with cross-functional teams, including design, production, and sales, to ensure that all products met customer needs and exceeded sales targets.Managed product development timelines, including tracking product samples and approvals, ensuring that all products were produced to the highest quality standards and met customer expectations.Conducted regular competitive analysis and market research, identifying emerging trends and opportunities for product innovation and growth.Coordinated with internal and external stakeholders to ensure that all products were delivered on time and within budget, managing all aspects of the production process from ideation to delivery.Developed and maintained strong relationships with key stakeholders, including suppliers, vendors, and customers, fostering a collaborative and results-driven work environment.

Communicated with factories on a daily basis to monitor and support pre-production and production timelines, ensuring that all deadlines were met and final goods arrived on time.Responsible for the daily tracking of sample schedules and deadlines, working closely with the design team to ensure the seamless execution of original design concepts.Assisted and supported the daily management of all issues pertaining to 75-125 styles, including coordinating with the design team to ensure that all product specifications were met and collaborating with the Director of Product Development to review and implement all fit samples and approvals.Prepared fit lists and shipment sample pass offs, ensuring that all products were produced to the highest quality standards and met customer expectations.Corresponded fit, fabric, and trim changes to factories, managing all aspects of the production process to ensure that all products were delivered on time and within budget.

Worked closely with the COO and IT manager to create and manage the company's first e-commerce website, which contributed to increased sales and revenue growth.Integrated key details for showroom and charity events, managing logistics and ensuring that all events were executed seamlessly.Sorted and analyzed sensitive financial reports for the COO, identifying areas for improvement and providing insights and recommendations to inform strategic decision-making.Acted as a liaison between the COO and other departments, facilitating communication and ensuring that all projects were completed on time and within budget.Managed complex calendars and schedules for the COO, prioritizing appointments and meetings to ensure maximum efficiency and productivity.Coordinated travel arrangements for the COO and other executives, including booking flights, hotels, and ground transportation.Managed confidential information and sensitive communications with discretion and professionalism, maintaining the highest level of confidentiality and integrity.