Sara E. Morris Email & Phone Number

San Francisco Bay Area

• Curate tech industry’s largest developer conferences, expos and hackathons, including DeveloperWeek, API World, AI DevWorld, ProductWorld and CloudWorld.
• Successfully produce +8 live large-scale developer conferences annually with +25,000 attendees, +300 sponsors and +$3.5M in budgets.
• In 2020 executed +10 virtual conferences and +16 webinars by creating engaging virtual environments that drove developer-partner engagement.
• Increased sponsor rebooks 35% by growing partnerships with companies Red Hat, IBM, AWS, Intuit, Adobe, Microsoft and many more.
• Developed and executed Expo Gamification activation that increased lead generation across all events by 42%.
• Provide leadership to ensure synergy and strategy alignment across all company business units to enhance gross profit/revenue.

San Francisco Bay Area

• Negotiated all vendor agreements and ensured favorable outcomes (venues, digital platforms, softwares, room blocks, a/v, app development, floorplans, f&b). Saving on average 23% YOY.
• Ran event registration pages reporting on metrics and recommending solutions for higher conversions.
• Produced and oversaw all event logistics, timelines and staffing (75 staffers & 150 volunteers per event).
• Enhanced execution of sponsor deliverables (portals, exhibitor kits).
• Drove event budgets to ensure funds were properly allocated and in line with forecasts. Coming in 19% under budget YOY.
• Led the creative vision for all signage and online marketing assets.

Washington D.C. Metro Area

• Led program execution for +15 events annually (conferences, training workshops, webinars, special events).
• Promoted to editor-at-large for weekly digital trade publication with +20,000 subscribers.
• Developed original content for bi-monthly magazine, marketing emails and legislative updates.
• Solicited donations for ARTBA-PAC auction and nurtured donor relations – 85% annual retention.
• Developed 4 pilot regional field-marketing events increasing sales more than 17%.

Indianapolis, IN

• Planned the media relations and marketing outreach for 8 State Representatives by writing news releases, guest columns, statements and letters-to-the-editor and organizing press briefings and town halls.
• Produced over 370 written pieces and secured more than 145 television / radio interviews.
• Coached representatives on how to effectively communicate legislative issues.
• Managed all the media and public relations for the Chair of the Education Committee.
• Planned inaugural statewide media day event for reporters from 92 counties and fostered relationship with reporters.

Indianapolis, IN

• Generated $122,000 worth of business (commercial furniture) from lead generation efforts in 6 months.

Indianapolis, IN

• Grew online sales volume by 28% managing 8 e-commerce B2B accounts.
• Liaison to Amazon—updated product offerings, launched A+ pages and created product promotion schedules.