Sara Eberle Email & Phone Number

Boston, Ma, Us

Class of 2023 graduate of Boston's FBI Citizen's Academy. Incredible briefings on cybercrime, white collar crime, organized crime, white coat crime, using technology and modern DNA testing to solve cold cases, the process of dealing with press, and much more. Fascinating program by incredible agents and organizers. Thank you for the nomination.

People always ask me about my non-linear career path before and while at Sophos. My response: It. Is. By. Design. ;) Life is too short to climb the corporate ladder one careful rung at a time. It's much more interesting (or necessary due to life's curveballs) to occasionally zig or to zag. My #1 strength and passion as a PR pro is developing media strategy, which encompasses numerous areas, from critical comms and reputation management to image building and helping a business pivot or get on the map. My other passions are neuro-psychology, as a result of my experience as a #chiari and #syringomyelia mom (fellow parents DM me), cooking and food photography (more on my cookbook later), and my amazing family. Below is a short, formal bio:Sara Eberle is vice president of global public relations at Sophos. She has more than 30 years of PR and journalism experience, with 20 of these years working specifically in cybersecurity and technology PR. Sara’s PR agency in Los Angeles, Calif., was responsible for handling breaking news around the ILOVEYOU virus, which infected more than 10 million personal computers after it was released in May 2000, and cracking open coverage of cybersecurity in mainstream U.S. national news outlets, including NBC and USA Today. Over the years, she has worked with countless threat experts and executives from around the world to bring their stories battling cybercrime to life. At Sophos, she works closely with the global PR/social media team and Sophos X-Ops to uncover and publicize attacker behaviors to help organizations better their defenses. Sara also works with just about every department at the company and oversees every aspect of PR and earned social media, from breaking news and profile development to product launches, threat research and critical communications. She has decades of experience as a media strategist, building, increasing or pivoting awareness of businesses, products, personalities, and reputations in the press.

Greater Boston Area

As noted, my role at Sophos started as a "retirement job," like Robert De Nero in movie The Intern. ;) But, one thing led to another and the rest is history, i.e., read above, for more details. The biggest goal at this point was streamlining PR globally and shaping up Sophos' threat intelligence for press interest and to strengthen company positioning.

Boston

This position started as a "retirement job" with a less intense schedule that enabled me to keep eye on my #ChiariKid. Digging in: I managed PR operations for the Americas - everything from setting strategy for global product rollouts to fielding media requests on deadline. While we work with a stellar PR agencies for media relations, I was still very much in the trenches working with press and developing stories for Sophos' innovative technology, brilliant executives and security experts, ground breaking products, and the latest cyber threats (the fun stuff).As noted, my passion is developing news and feature stories, and having a journalism background (with decades of PR experience), I focused a lot of my time on making sure the materials we provided to the media was fact-based, authentic, interesting and appropriate for a reporter's specific beat and relevant to what's happening in the cyber security landscape. People who follow this space know it is extremely fast-paced and ever changing. We strive to provide media with commentary and perspective on issues and questions we've pitched out proactively or are handling reactively in a timely manner and on editorial deadline. We work with channel, business, IT trade/tech and security media, as well as national and local television and radio outlets domestically and from all around the world. If you're a journalist reading this, we'd love to connect and hear about the stories you're writing.

Boston

What started in 2008 as a national podcast - produced from my own recording studio and featuring guest interviews - quickly turned into a live parenting radio segment that aired weekly on 95.9 WATD-FM. Starting in 2010, I corresponded for WATD's South Shore Morning News, Thursdays at 7:10 a.m. ET, with show co-hosts Rob Hakala and Lisa Azizian. This 5 minute talkfest covered what's hot and what's not for moms, including upbeat topics that I dubbed "MOP" Culture (mom pop culture): fun activities with kids, mom style and fashion - think playground chic - entertainment, cooking, fitness, health, mom's weekends, family day trips, stay-cations, exploring Boston, kids and technology, and more. We had a lot of laughs and provided great insights into motherhood, ages and stages, mom bloopers, current events - you name it, we covered it. For several years, Burtons Grill in Hingham, Mass., was our MommaJam sponsor - we love Burtons Grill. For this wonderful client, I developed radio campaigns, wrote ad copy and developed promotions to tie in with MommaJam each week. I also worked with Burtons Grill to create MommaJam features with food tastings in the studio, chef interviews, back to school lunch ideas, fall flavors and cooking projects, ways to help kids with food allergies enjoy dining out (Burtons Grill is one of the first restaurants in Greater Boston to cater to customers with food allergies), and more. Burtons Grill has a fantastic B Choosy Kids Menu, which my own kids enjoyed ordering from until they got big enough to notice the grown up menu - although they still sometimes order from the B Choosy Menu and circle the sides they want.

Boston

Ten10 PR is my second start-up, boutique PR agency, this time in Boston. During this period, I handled several high profile PR and ad copy writing projects for several media companies and artisanal food businesses including:~ batch ice cream, a local craft-ice-cream company.~ PBS' FRONTLINE, the Emmy long-time award-winning series documentary film series.~ WBZ Radio 1030, CBS' local Boston radio station and the fourth largest station in the city.

Hyannis, Mass

Taking a break from PR to return to my journalist roots... At this time in my career, I was a food and lifestyle reporter for this glossy monthly magazine on Boston's South Shore. I wrote numerous feature articles, including two cover stories: Girls Guide to Grilling, inspired by a girls weekend in Palm Springs, Calif., that nearly resulted in our rental home burning down due to a collective lack of grilling experience amongst 10 women and too much wine (a bad combination), and Half-Pint Guide to Zen, which profiled ways kids can overcome anxiety, physical injury and/or other ailments through equine healing, yoga and nutrients. This cover story was inspired by helping my son Mikko recover from brain and spinal cord decompression surgery for Chiari II Malformation and Syringomyelia (fellow moms, DM me!)Here is a sample of other long-form articles I wrote for South Shore Living:~ Culinary Arts in Schools, December, 2015~ Harbor Hopping for Ultimate Dock and Dine Destinations, July 2015~ Farm to Table Thanksgiving, November 2014~ Gourmet Breakfast in Bed, June 2014~ Green Heroes, April 2014~ The Stretching Meals Project, January 2014~ Raising Healthy Kids Cover Story, October 2013~ Winter Wonderland: Exploring the Blue Hills, December 2012~ Food Lovers Guide from A to Z, June 2012~ Girls Guide to Grilling, June 2012 Cover Story~ Geocaching 101: High Tech Hunt, October 2011~ Lunch Lessons: Healthy Back to School Lunches, September 2011~ DOGA: Going Zen with Your Dog and Yoga, August 2011I've also wrote a review of the Boston restaurant TRADE and a sidebar on Packing the Perfect Picnic to augment a feature on summer food excursions. As a feature/profile writer at South Shore Living, I interviewed numerous sources and fact-checked hundreds of details to provide correct pricing, locations, URLS, and other tiny, important details to ensure story accuracy. I also provided creative/photo shoot ideas based on the angles and sources in each story.

Los Angeles, California

Launched and ran this highly successful, award-winning boutique public relations agency in Los Angeles, Calif. The agency won four Bulldog awards for its work helping Eidos Interactive bring the now iconic Lara Croft/Tomb Raider franchise to life as an international juggernaut. FDPR was also a PR Week Boutique PR Agency of the Year nominee in 2002 for its results driven approach to client service. The diverse and intelligent account teams, loaded with media savvy, exceptional writing capabilities, high energy, competitiveness, and a passion for being on the edge of emerging technology in the 1990s/early 2000s, were the backbone of FDPR's success.We were known for setting impactful media strategies and developing company and product launch positioning plans. The teams and agency principals wrote countless PR plans, media pitch letters, press releases, and all other PR materials. We also handled national and local broadcast, print and online media, breaking news/crisis media relations, M&A messaging and comms, corporate profiles, and more.FDPR represented clients in computer security, consumer technology, and interactive gaming/electronic entertainment. We launched **hundreds** of software/hardware products, gadgets (including the Rio, the first MP3 player in the U.S.), services, and more. The agency's clients included Symantec Corp., Apple Computer, Activision, Disney Interactive, Eidos Interactive, MGM Interactive, Time Warner Interactive, Virgin Interactive, G4 TV, Diamond Multimedia, and many more global and start-up organizations. Agency principals Sara Faiola (Eberle) and Heidi Davis (Lumia) sold FDPR in 2003.

Bachelor Of Arts, Journalism

Going through journalism school was probably the smartest career decision I ever made, and there have been a lot of decisions. Even though.

Extension Program, Technical Editing

Completed this technical editing course at the Extension School way back in the day. I highly recommend this type of course for anyone.