Founded the company and lead fully on the functions ofBrand Strategy Development & Consumer InsightsFinance and Operations (Internally & Externally)BTL & ATL Production Digital Media Strategy and BuyingHR Process Building and Management

*Lead brand 360 re-launch project: formula upgrade in coordination with MaricoR&D, artwork rework in coordination with Blue Marlin, in-market & activations platformexecutions in coordination with partner BTL agencies, digital model building & onlinepresence establishment with digital partners, brand guidelines creation & newcommunication guidelines & strategy establishment in line with brand guidelines incoordination with the creative partner, in addition to all the exploratory & supportingconsumer work in coordination with multiple research partners*Initiated portfolio mix optimization & launched new products*Managed & reconciliated brand annual budgets*Negotiated annual contracts & managed annual briefings with the creative & mediapartners*Built in coordination with digital partner a new brand digital presence model*Initiated standard operating procedures to facilitate & regulate cross functional workflow*Report to the marketing head of Egypt*Managed a team of one individual

Managed a team of 2 strong calibers & was responsible for the portfolio of home care brands in the scope of: - Steering the portfolio of the category in the direction of the set strategy in terms of launches, NPDs, & catalog rationalization (pricing/sizing indexing ..etc) in collaboration with the international & regional marketing teams in addition to all other internal functions.- Planning year activities & budgets (ATL, BTL, including promotions, visibility programs, activation & launches)- Taking part in the S&OP process ensuring lead times on execution & forecast achievements alongside all other stakeholders - Managing all business partners for most effective cost & plan executions (ATL, BTL, & Research) - Launched digital platforms for Pril in Egypt backed by strong digital media support & collaborations. - Planned, managed, & executed a full brand re-launch 360 plan for Pril in Jan 14

* Building the strategy & plan for professional brands (each separately) for the years to come breaking it down to monthly action plans* Budgeting & planning sales promotion plans (ongoing meetings & preparing presenters & budgeted offers for the sales teams as per the market need)* Responsible for launching & overlooking registration with MOH & supply chain processes to ensure product & other POSM availability to meet launch deadlines* Estimating with a range of accuracy the market demand in the form of ongoing forecasts for 450+ SKUs of finished goods & 100+ of POSM elements for all the clients for all the brands* Budgeting & controlling the overall marketing & development spending for all professional brands * Responsible for coordinating plans with DMI marketing france & the zone collaboration projects in the MENA region* Managing all production, design, events, services, & any other form of supplier relations * Carefully scanning & selecting appropriate launches for the Egyptian market starting with a small group testing moving up to a full launch plan & execution strategy* Responsible for all the design elements related to all professional brands wether communication tools such as communicative media in-stores, flyers, online advertising, interior advice & design for salon consultation, …etc & anything related to salon or professional brand image inside or outside the salons * Planning, coordinating, & executing corporate & animation based events (with local professionals or guests from abroad such as INOA hair color launch) * Maintaining close proximity to the salon owners market while building a wide network of salon staff for development & training purposes * Responsible for stock movements & ensuring appropriate stock coverage * Managing local & international suppliers & coordinating special POSM shipments for implementation of action plans. Crisis management & coming up with local alternative in the case of any potential delays or cancelations

Responsible for all key job accountabilities i assumed in the brand manager position with a focus on establishing & building the professional business in Egypt. I was the second person in the start up team of the professional products department & the 16th person in L'Oreal Egypt start up team as a whole.

Account Manager - International & Key Accounts Segment focused on Tourism, Petrol, & Financial services sectors.Key responsibilities included: . Account planning and innovating for service & device upgrades & solution penetration . Achieving monthly voice & solution target from account list . Perform regular monthly rounds of visits to nationwide accounts (sharm, hurghada, marsa allam, safaga, sahl hasheesh, taba) . Handling client complaints & building a client base inside the account . Coordinating with the customer service team, billing team, network team, & solutions team to guarantee all the client needs are met & that any exceptional projects are initiated & fulfilled (such as wireless connectivity projects between head quarters & factory in remote area and the such of similar projects). Responsible for coordinating with the corporate marketing team and building business cases when needed to expand or retain accounts . The key emergency contact for the assigned account list

Corporate accounts hunter sales (SME segment)Area scanning, building sales pipeline/database, & innovating lead generating activitiesWas mainly responsible for hunting corporate accounts in Industrial areas, sharm el sheikh, mohandeseen-dokki-sgouza-zamalek block in addition to fulfilling forwarded leads in other areas.

Key coordination point between the creative & design team, the production team, & the client. Setting/implementing plans and handling all campaigns for key accounts such as asec holding, wadi food, Hayat water (managed rebranding campaign in 2007), Sunshine Tuna (managed rebranding campaign in 2007), Some labanita branding elements, ….etc

Implemented customer satisfaction marketing research (interviewed clients & staff in the outlets) & presented potential solutions to performance deficiencies to the firm's owner.

Following up on PR projects & assisting in top account summer event