Sara Erdos Email & Phone Number

New York, United States

Norwalk, Connecticut, United States

• Managed internal tech stack including Sugar CRM, HubSpot, and third party API, identified and remedied any issues
• Developed and executed marketing campaigns including emails, landing pages, forms creation as well as testing and reporting with HubSpot
• Leveraged strategic partnerships through multiple channels including webinars and press releases to drive new leads
• Utilized A/B testing of emails and landing pages resulting in a boost in open rates and CTR
• Developed workflows in CRM and HubSpot for better database and lead management
• Created KPI Flowchart and tracked metrics to ensure we paced towards goals, pivoting as needed

Greater New York City Area

• Assist in the development of strategic plans for media buys for national clients across various industries
• Build relationships and negotiate with vendor partners to secure best rates and added value for clients
• Monitor and track multiple campaigns and optimize effectiveness accordingly
• Develop and maintain closing-date-calendars, status documents and launch reports to ensure projects and tasks meet or beat specific deadlines
• Create Marketing persons and buyer journeys based on target demographic research
• Conduct competitive analysis to gain insights into competitor advertising trends and media spend

Greater New York City Area

• Assist in the planning/buying of television, radio, print, out-of-home, and digital media for national and regional clients
• Maintain client files, media plans and budgets
• Utilize research tools including MRI surveys, Nielsen data and eMarketer to study target demographics, psycho-graphics and media consumption for media plan development
• Communicate with vendors to gather information on pricing, deadlines, materials, and specs
• Create insertion orders to secure media placements in agency software
• Receive and log tear sheets

Norwalk, CT

• Assisted the marketing Director and the VP of Channel Management to provide partners with the marketing sup-port needed, ensuring branding and messaging was used correctly across all media channels
• Developed and executed strategic communication plan for barter program which increased revenue pipeline by leveraging events, digital marketing and content creation and sharing
• Tracked, analyzed and reported on all performance metrics across all platforms and shared insights to improve campaign effectiveness as needed.
• Created all shareable social content for partners, including writing copy across multiple platforms while maintaining editorial calendar.
• Developed high quality, search engine optimized content for company blog, partner newsletters and emails.
• Collaborated with product and design teams to create and manage all design related assets including digital and print advertising, marketing collateral and signage

Norwalk, CT

• Generated qualified leads for the sales team through prospecting, email marketing and cold calls.
• Maintained and enhanced lead generation process of the program while maintaining KPI’s and reporting effective-ly
• Track campaigns and prepare performance analysis reports
• Research and monitor industry trends via various social media platforms
• Create and schedule social posts for blogs and events

Shelton, Connecticut

- Processed Internet leads for various companies in the mortgage, education, and real estate industries- Performed daily outgoing calls to prospective consumers providing them with customer service- Developed strategies for capturing consumer interest to generate more prospects for client’s sales divisions.- Trained new employees to navigate through the.