www.sarafahey.com/portfolio

• Manages email marketing campaigns for all domestic and international sites; creates analytic reports, provides strategic guidance and recommendations, and establish best practices.• Collaborates with management and creative team on asset development and sales campaign planning.• Improves email engagement and deliverability by performing A/B testing and monitoring feedback loops.• Reviews all email mock-ups for brand standards and schedules to over 800k contacts using ESP, Listrak.• Implements, tracks, and improves performance of automated workflows including welcome series, cart abandonment, browser abandonment, post-purchase and re-engagement.• Responsible for all aspects of email compliance in accordance with CAN-SPAM, CASL, and GDPR.• Creates segmented lists based on consumer demographics and behaviors and manages API integration.• Updates and schedules sales banners and ads on home and landing pages using CMS, Contentful.• Responsible for planning, segmenting, and sending broadcast and automated SMS/MMS messages.• Updates design, tests content, and monitors integration of website pop-ups using HTML/CSS. • Assists creative team with content writing, template creation, and graphic design.

• Responsible for developing and overseeing all marketing and lead generation initiatives.• Designs and coordinates marketing materials including flyers, brochures, tradeshow booths, and digital advertisements using Adobe InDesign, Illustrator, and Photoshop.• Edits audio and video for product advertisements and company overview videos using Adobe Premiere Pro and After Effects.• Administers and manages CRM system (Pipeliner) and SharePoint intranet site. • Manages and develops content for all social media and website pages.• Manages website SEO, Google Ads, and Google Analytics.• Designs and automates responsive HTML/CSS email campaigns using Constant Contact.• Coordinates, oversees, and attends trade shows and company events.• Creates and implements company standards for proposals, reports, engineering designs, etc.• Coordinates, oversees, and attends trade shows and company events.• Creates and implements company standards for proposals, reports, engineering designs, etc.• Coordinates, oversees, and attends trade shows and company events.• Creates and implements company standards for proposals, reports, engineering designs, etc.