Sara Farmer

Sara Farmer Email and Phone Number

Event Planner @ Delta Air Lines
Atlanta, GA, US
Sara Farmer's Location
Atlanta Metropolitan Area, United States, United States
About Sara Farmer

I have twenty years of experience in the event planning and marketing fields. I have managed various types of events, including intimate client gatherings, participation at tradeshows, conference planning and creation, retreats with high-level clients, product launches, and educational sessions. I am comfortable in any situation an event requires, whether it be engaging with clients or behind the scenes. I am an enthusiastic self-starter and enjoy working as part of a highly-motivated team.

Sara Farmer's Current Company Details
Delta Air Lines

Delta Air Lines

View
Event Planner
Atlanta, GA, US
Website:
delta.com
Employees:
78100
Sara Farmer Work Experience Details
  • Delta Air Lines
    Event Planner
    Delta Air Lines
    Atlanta, Ga, Us
  • Thrower Marketing Group
    Event Planner
    Thrower Marketing Group Feb 2024 - Present
    Plan and execute all aspects of clients events, including venue selection, catering, logistics, and audiovisual requirements.Develop event timelines, budgets, and schedules, and ensure adherence to deadlines and financial targets.Work with TMG personnel and vendors to create event marketing materials, including invitations, promotional emails, and social media posts, to drive attendance and engagement. Conduct post-event evaluations and analysis to measure success and identify areas of improvement. Stay updated on industry trends and best practices in events and AEC industry.
  • Delta Air Lines
    Event Planner (Short-Term Contract)
    Delta Air Lines May 2023 - Jul 2023
    Atlanta, Georgia, Us
    Provided advisory services to Delta Air Lines internal teams for conferences and employee events. Led the conceptualization of quarterly meetings, employee conferences, and engagement events.Planned and assisted with logistics pertaining to venue sourcing, A/V, vendor management, and contracts.Managed budget line items, reviewed purchase orders, and negotiated with vendors to maintain approved spend levels.Reconciled final invoices and budgets utilizing Excel formulas to document savings and variances.Created Advisory Services presentations to share best practices and procedural guidelines.
  • Dreambox Learning
    Senior Event Manager
    Dreambox Learning Jun 2022 - Apr 2023
    Charlotte, North Carolina, Us
    Worked with senior sales leadership and marketing teams to align event and tradeshow programswith overall business goals.Planned and execute all logistics for all national and VIP events, as well as oversee facilitation of regional tradeshows.Sourced and negotiate contracts with vendors and suppliers to ensure beneficial sponsorships and partnerships.Utilized Marketo and Saleforce programs to track event ROI, send marketing blasts, and lead management.Researched, identified, and recommended appropriate tradeshow opportunities through understanding of the market and event program best practices.
  • Beazley
    Event Manager
    Beazley May 2021 - Jun 2022
    London, Gb
    Planned and executed social events, high-level retreats, conference participation, and educational seminars in all of the US and Canada.Trained and managed company representatives in regional offices to assist in the facilitation of events.Worked with venues including hotels, restaurants, and sports facilities, as well as speakers and entertainers, to create successful events to promote company initiatives and branding.Partnered with third party vendors to organize virtual events via Zoom, WebEx, Microsoft Teams, and GoTo Webinar.Utilized software platforms, including Evenium, HubSpot, and Salesforce, to streamline event communication and implementation.Spearheaded all logistical and operational aspects of 90+ events per year, including adherence to budgets and deadlines, contract negotiation, preparation and execution, audio-visual testing and troubleshooting, breakdown, and post-event follow-up and analysis.
  • Beazley
    Marketing Events Coordinator
    Beazley Feb 2019 - May 2021
    London, Gb
    Planned nationwide and global events, including educational workshops, conferences, retreats and cocktail receptions for insurance-related clients specializing in high-end properties and specialty lines. Managed the Beazley Academy and events website to ensure timely updates and follow-up materials are readily available to brokers.Created marketing materials for presentations and launches for various events and workshop.
  • First Team Real Estate
    Realtor®
    First Team Real Estate Dec 2016 - Feb 2019
    Irvine, Ca, Us
    Created marketing materials to highlight unique and exceptional details of properties.Worked with buyers to find exceptional homes to fit their needs. Assisted clients in selling their home for maximum price within their required timeline.Prospected for new clients through cold-calling and door-knocking.
  • Keller Williams Realty
    Realtor® / Team Member
    Keller Williams Realty Mar 2016 - Dec 2016
    Austin, Tx, Us
    Collaborated with team to create fresh and exciting marketing materials to sell properties.Worked with clients to buy and sell real estate.Assisted team members with appointments and managing vendors.
  • The Wall Street Journal
    Senior Marketing & Events Manager
    The Wall Street Journal Aug 2011 - Mar 2016
    New York, Ny, Us
    Created advertising proposals and marketing decks with unique ideas tailored to clients' needs and campaign objectives.Planned and hosted 10-15 events per year for client and agency partners in Southeast territory to promote visibility of company and marketing goals. Partnered on events with various venues, including Atlanta Botanical Gardens, Four Seasons Hotel, W Hotel, St. Regis, Weathervane Winery, Viking Cooking School, Cook's Warehouse and Philips Arena. Executed and supervised participation in regional events, such as Florida Governor's Conference on Tourism, North Carolina Governor's Conference and High Point Furniture Market. Bartered deals with venue partners to minimize costs and create interdependent trades.
  • The Wall Street Journal
    Marketing & Events Planner
    The Wall Street Journal Jun 2007 - Aug 2011
    New York, Ny, Us
    Created spreadsheets and presentations for marketing proposals and account reviews.Interacted with clients and agencies to ensure campaigns were executed accurately and effectively to meet marketing objectives. Planned and executed events for client and agency entertainment, as well as employee-related outings.Supported two advertising sales representatives with account maintenance and administrative duties.
  • L'Oréal
    Advertising & Events Coordinator
    L'Oréal Sep 2004 - Jun 2007
    Paris, Fr
    Assisted team of marketing managers with vendor and client relations and event planning. Developed advertising and marketing initiatives to generate buzz about facility and event rentals.Designed and wrote advertising materials to create knowledge of program and develop client database. Coordinated with high-end salon stylists to facilitate educational events for new product lines.
  • Banana Republic
    Assistant Manager
    Banana Republic May 2002 - Mar 2005
    Managed visual merchandising of seasonal clothing lines. Oversaw training and development for team of 20 employees. Assisted in data analysis and sales initiatives to meet monetary and business goals.

Sara Farmer Skills

Advertising Integrated Marketing Event Planning Media Planning Marketing Management Marketing Strategy Sales Management Merchandising Copywriting

Sara Farmer Education Details

  • University Of Florida
    University Of Florida
    Advertising

Frequently Asked Questions about Sara Farmer

What company does Sara Farmer work for?

Sara Farmer works for Delta Air Lines

What is Sara Farmer's role at the current company?

Sara Farmer's current role is Event Planner.

What is Sara Farmer's email address?

Sara Farmer's email address is sa****@****box.com

What is Sara Farmer's direct phone number?

Sara Farmer's direct phone number is +131022*****

What schools did Sara Farmer attend?

Sara Farmer attended University Of Florida.

What skills is Sara Farmer known for?

Sara Farmer has skills like Advertising, Integrated Marketing, Event Planning, Media Planning, Marketing, Management, Marketing Strategy, Sales Management, Merchandising, Copywriting.

Who are Sara Farmer's colleagues?

Sara Farmer's colleagues are Mindy Rolf, Sheila Truett, Dan Obrien, David Patterson, Kathleen Obryan, Ndeye Thiam, Keven Mendez.

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