• Developing digital marketing campaigns for artists by building content strategies, engagement growth formulas and playlist/listener growth strategies• Liaising with artists, managers and labels to develop music release strategies and coordinate marketing campaigns• Organizing music release strategies in collaboration with label efforts, radio campaigns, PR initiatives and digital marketing plans• Developing strategic plans for cross-promotion across streaming platforms and social media with the goal of building streams and followers• Developing social media advertising campaigns on Facebook, Instagram and YouTube to drive brand awareness and retargeting audiences to drive engagement and promotions

• Commercial, CBC and Satellite radio promotion, representing artists and labels and delivering strategic radio campaigns• Working directly with labels, management and PR to build effective plans and strategies for music releases connected to radio and/or digital marketing• Helping artists build strategic social media campaigns by setting growth goals, integrating engagement strategies and creating focused content strategies • Providing artists with the education, tools and strategies to navigate digital platforms and curate meaningful content• Autonomously handling day-to-day social media and website maintenance, promoting Dale Speaking and completing administrative tasks

• Developed a strategic marketing plan for an artist’s YouTube channel launch in coordination with existing products and previous marketing initiatives• Product launch organization with responsibilities in product, competitor and supplier research and analysis, strategic marketing plan development and product launch event development• Organized copywriting for website content, social media contests, blogs and physical promotional materials

• Advised clients regarding their career plans and created strategic marketing plans based on their goals and objectives• Organized and managed a successful single release event with over 150+ in attendance and promoted using Eventbrite and original promotional materials• Organized local performances and tours by gaining sponsorship and liaising with venues and artists

• Compiled research on specific Sony artists with a purpose of creating artist sell sheets• Wrote, edited and reviewed marketing plans for artists• Managed artists’ Facebook and Twitter pages, reported on social media statistics and updated artists’ website with content and news

• Assisted with the coordination and organization of World Merit Day at the Echo Arena in Liverpool during July 2014 • Liaised with universities and schools to promote the educational event as well as recruit support and sponsorship• Supported the CEO of World Merit with organizational, logistic and administrative tasks relevant to the event

• Managed the flow of daily appointments and assisted recruiters in their appointment bookings. • Recruited candidates for positions through skill testing and interview processes. • Completed and organized confidential paperwork including government forms and payroll.