Sara Gaum Email & Phone Number

Greater Chicago Area

For almost 30 years, Bailey Edward has redefined responsive architecture, engineering and construction management for clients that serve, support and protect the public throughout Illinois, the Midwest, and nationally.• Responsible for marketing strategy and marketing team organization.• Responsible for firm's business development initiatives and tracking. Work with the architects and engineers to identify prospective clients, schedule outreach and follow up, and support all efforts through events, articles, and social media.• Prepare and coordinate consultants for RFP submissions from initial RFP release through award notification.• Coordinate new business sales efforts, including promotional materials, e-Newsletter, cold calls and tracking on Cosential. Also provide support (research, copywriting, deck development, etc.) for meetings, events, and interviews.• Manage company web assets on day-to-day basis and worked with external developer on website redesign (2016)• Write and schedule social media posts resulting in 100% increase in followers across company's social media platforms (LinkedIn, Facebook, Twitter)• Coordinate third-party consultants (PR, Business Development)• Organize company sponsorships and advertising• Serve as Overall Firm Administrator for company's Customer Relationship Management tool (Cosential)

Greater Chicago Area

CAC Group is a customer marketing solutions firm that empowers clients with the data, insights and platforms to build and sustain relationship ROI through customer intimacy.• Responsible for all CAC Group social media campaigns: Twitter, LinkedIn, WordPress blog, ConstantContact, VerticalResponse, local company pages, association pages• Coordinate new business sales efforts, including initial promotional direct mail, e-mail blasts, cold calls and tracking on SalesForce. Also provide support (research, copywriting, deck development, etc.) for RFP's and pitches.• Plan CAC Group client events and corporate booths for the DMA and CRMC. Tradeshow coordination included booth graphics, promotional items, product demonstration, and logistics.• Work with CAC Group's web developer to redesign and manage company web assets, including corporate website (Oct. 2012), company online demonstrations, a mobile campaign for the 2012 DMA, and Truth In Loyalty website (launching Aug. 2013)• Experience with rebranding and product launch, including company refresh, Silhouettes 3D, and Truth In Loyalty• Serve as Project Manager for Applebee's Perks program launch. Responsible for small budgets and general management (internal and client)

Greater Chicago Area

Part of the MSLGroup arm of Publicis USA, PBJS provides experiential marketing solutions to some of the world's largest brands.• Responsible for overseeing execution of PayPal’s New York pop-up store and X.commerce bus tour• Managed account teams from both a creative and client-service standpoint – worked alongside client to determine need, finalize creative solution and activation plan, and flawlessly execute• Brainstormed creative solutions for clients wanting to reach customers in unique and meaningful ways• Designed and built pitch decks, excel data files, and copy documents• Established and maintained excellent vendor relations across projects in multiple U.S. states

VendorBar is an online event planning community focused on helping individuals plan events with confidence and ease. VendorBar offers local vendor search, planning checklists and an interactive blog to help our members plan the details of their events.Responsibilities include:Developed comprehensive marketing plan including SEO, e-mail and print mailings, CPC and print advertisements, and social networking platforms.Managed vendor and member relationsWorked closely with computer programmer to design website look and features

SRO Events is one of LA's premiere event planning companies. From bar mitzvahs, corporate events, weddings and celebrity parties, SRO Events provides unparalleled event production and coordination services to clients.• Organized and executed complex event logistics including celebrity talent, loading schedules, light and sound requirements, seating charts, vendor and guest lists for venues, fire permits, travel needs and guest meal preferences and allergy concerns.• Led team of ten people every weekend to construct overall party design.• Member of the Wedding Luncheon design team for the 2007 Special Event industry trade show.• Designed décor for events including centerpieces, linens, stage sets, props, buffet pieces, and place card boards.• Facilitated communication between client, vendors and event venues.• Created graphics for party logos, invitations, menus, and place cards.• Assembled mailings; including invitations, response cards, maps, and address labels.• Promoted from Assistant Account Manager within 3 months

Retail sales associate at Enzo Angiolini storePromoted to Assistant Manager

Mba

Activities and Societies: Member of L’Oreal e-Strat Challenge team (2007) Member of several organizations and intramural teams including.

Ba, Economics, Psychology

Activities and Societies: Worked with team of four to coordinate the Red & White Graduation Ball (2004), Volunteered to do lighting.

Education record