Sara Giusti Email & Phone Number

Bellevue, Wa, Us

iSpot has a profound capacity to measure the universe of ad exposure matched with a deep understanding of attributing conversion events. With this data we were able to answer clients’ questions about all aspects of their media from reach and frequency to marketing channel lift, ROAS, and true incrementality. My job leading the insights team, was to hear what probing questions clients were asking and then prescribe the mix of data that would answer those questions, derive the insights, and chart data driven action steps.

Bellevue, Wa, Us

New York, New York, Us

I designed and implemented a methodology using Oath's proprietary audience targeting technology to optimize Verizon's upfront schedules against their various segments. I provided analysis of the pre and post optimized schedules. I was the subject matter expert for the Verizon media team as well as the liaison for the subsequent self-serve platform. Additionally, my role was to represent the client’s needs to the product and engineering teams as they built the first to market self-serve targeted media buying platform.

As Sr. Media Investment Manager / Account Director my role was to delivered predictable, measurable, repeatable and scalable results using patented technology for audience targeting for multiple clients • Designed and ran ad campaigns that drove successful retail, web and direct response results.• Evaluated client goals and media landscape, designed, negotiated and executed media plans• Drove 14 times more qualified leads for Physicians Mutual Dental over two years, while reducing cost per lead by 35% and increasing dollars spent by 78%. Helped generate 600% growth in unique visits to website in 1.5 years for Carfax.

Using precise targeting and tracking tools to buy the best and most efficient media for our clients.

G2 Media 5/01-5/10 Owner (Media Brokerage) Positioned G2 Media as 2nd largest direct CNBC contract. Managed over $53M in gross billingsProvided premium media to 36+ clients and agencies.

 Created direct inventory provider relationships with national cable networks and local broadcast stations. Increased vendor contracts by 408% in four- year period. Increased client revenue by 204% in four-year period.  Secured long-term cable contracts. Positioned DCMI as the largest direct CNBC contract.  Increased client base by 40% over a three and a half-year period.