Current Clients: The Fertility Partners, Muskoka Roastery Coffee, OLM Food Solutions, L’Oreal USA - Vichy, CAEFormer Clients: NotCo, TheFork, Tilray, L’Oreal Travel Retail Americas, Polar Asset Management Partners

Mirum agency was absorbed through the merger of the Wunderman and J. Walter Thompson agencies in January 2020. My responsibilities and client portfolio as an account director therefore remained the same under the new Wunderman Thompson agency brand.Clients: Dairy Farmers of Canada, Jergens, John Frieda & Biore

- Oversaw end-to-end projects, guiding them from the initial brief stage through to post-launch analysis. This encompassed everything from gathering requirements and strategizing to developing wireframes, executing creative concepts, optimizing performance, and conducting post-campaign analytics for digital campaigns and platform development.- Managed projects of varying scope, ranging from standard banners to intricate, fully responsive sites & apps, ensuring each received the attention… Show more - Oversaw end-to-end projects, guiding them from the initial brief stage through to post-launch analysis. This encompassed everything from gathering requirements and strategizing to developing wireframes, executing creative concepts, optimizing performance, and conducting post-campaign analytics for digital campaigns and platform development.- Managed projects of varying scope, ranging from standard banners to intricate, fully responsive sites & apps, ensuring each received the attention and detail it deserved.- Provided leadership to an Account Manager, Account Supervisor & Project Managers overseeing all outputs to ensure on brief and scope delivery.Clients: Dairy Farmers of Canada, Montreal Canadiens, Jergens, John Frieda & Biore Show less

Clients: Dairy Farmers of Canada, Montreal Canadiens- Responsible for the day to day management of client accounts within the agency and overseeing the execution of client initiatives to meet their business objectives. - Collaborates with strategy to prepare briefs and assessing work strategically as well as conduct insightful analytical assessments with higher-level focus.- Provides account management, customer relationship management, ongoing and timely client communications… Show more Clients: Dairy Farmers of Canada, Montreal Canadiens- Responsible for the day to day management of client accounts within the agency and overseeing the execution of client initiatives to meet their business objectives. - Collaborates with strategy to prepare briefs and assessing work strategically as well as conduct insightful analytical assessments with higher-level focus.- Provides account management, customer relationship management, ongoing and timely client communications, and leads coordination of internal team and deliverables with PMO. Show less

Clients: Treasury Wine Estates, Novartis, Great West Life, MD Financial- Implementing all tactical activities for specific account mandates;- Acts as client contact on daily management of projects and correspondence;- Liaison between client and agency, managing feedback and trouble-shooting project-level issues.- Monitors the project-level financial performance;- Keeps all agency departments informed on client/account developments;- Contributes to quality assurance… Show more Clients: Treasury Wine Estates, Novartis, Great West Life, MD Financial- Implementing all tactical activities for specific account mandates;- Acts as client contact on daily management of projects and correspondence;- Liaison between client and agency, managing feedback and trouble-shooting project-level issues.- Monitors the project-level financial performance;- Keeps all agency departments informed on client/account developments;- Contributes to quality assurance at all points in the project lifecycle;- Assists in soliciting the client’s perspective on key measures of success;- Keeping abreast of all client industry developments and competition;- Supports the Account Director and Account Supervisor in account planning activities for a specific client or group of clients. Show less

• Design, plan, organize, and implement all external media • Ensure all branding, messaging and positioning remains consistent and in line with our goals • Strategize, execute and implement National Marketing Campaigns • Design and distribute print flyers across Canada • Create all digital content and implement it across social media channels • Responsible for creating and maintaining relationships with other organizations • Work as part of a team running a… Show more • Design, plan, organize, and implement all external media • Ensure all branding, messaging and positioning remains consistent and in line with our goals • Strategize, execute and implement National Marketing Campaigns • Design and distribute print flyers across Canada • Create all digital content and implement it across social media channels • Responsible for creating and maintaining relationships with other organizations • Work as part of a team running a leadership development program • Responsible for connecting the graduates to their niche in community as well as maintain connections Show less

• Rebranded office, created new logos • Built, designed and manage company’s website • Responsible for monitoring social media presence (Facebook, Instagram, Twitter & Tumblr)• Developed a social media campaign that received nearly 20k page views for a one off program

•Created events to engage young adults•Coordinated, styled, casted and fundraised a charity fashion show•Worked with a team of volunteers to create unique volunteering opportunities•Successfully staffed a 2 week education trip focused on experiential learning as a tool for community engagement post program. • Successfully staffed 3 trips since – 1 per summer season.

Founding member of a student-run initiative aimed at offering its members the tools, training, and connections necessary to succeed in the business world.Specific responsibilities include planning, marketing and running seminars, networking events and a mentorship program.