Sara Gross Email & Phone Number

Luxemburg, Luxemburg

• Set up the intranet for the commercial organization using SharePoint incl. structure, content strategy and workflows and automations connecting the sales team to its surrounding other departments• Designed and implemented a centralized news channel including publishing process, blog posts and email notifications • Implemented a central collateral library including “upsert” and review processes • Developed a new company wide collateral framework harmonizing the client experience across all service lines and ensuring providing the sales team with the right material at the right time along the sales process• Analyzed the needs and performance of the sales team to identify training needs, and opportunities to improve their “toolkit” and way of working• Created & published digital sales playbooks and sales tactics for all services and ensures all information the sales team needs is easily accessible • Develops client need focused sales strategies and approaches to enable the team to sell multi-service packages

Luxemburg, Luxemburg

• Owned the roadmap planning and maintenance of all IP management software product lines• Gathered and weighted client requests and strategic goals to prioritize the development backlog• Developed and setup new processes and workflows for sprint & roadmap planning with the development, QA, support and client service teams using AzureDevOps• Analyzed user requirements, wrote user stories and made the solution design including mockups for new features• Acted as interface to the marketing team and planned the go-to-market strategy for new version releases and two major strategic projects from conception until successful launch• Acted as “voice of the product” towards clients and the sales team, provided trainings and supportive material where needed

Luxemburg

• Extracted key features and USP’s and developed the software’s value proposition per target segment and persona• Developed marketing messaging and sales pitches• Created and coordinated the go-to-market strategy for a new product line• Developed and managed the collaterals of the software incl. landing pages, brochures and playbooks for the sales team• Analyzed client & market information to detect new marketing opportunities and fine-tune the campaign setup• Migrated company-wide web tracking from Google Universal Analytics to Google Analytics 4 incl. implementation of Google Tag Manager

Luxemburg

Mission: Developing and implementing marketing strategy and prioritizing team activities in alignment with global strategy focused on increasing customer acquisition, brand awareness, and customer loyalty• Track actual performance to predict opportunities and risks and anticipate results in order to take corrective action, share pertinent data with stakeholders, and transform data into marketing arguments• Be a facilitator and trouble shooter by managing the complete workflow from product launch to sales, supporting communication among multiple tools (forms, CRM, email), and optimizing or automating recurring tasks• Handle Global Reporting regarding lead generation, sales performance, product usage, competition analysis, SEO, SEA, and website traffic and user behavior, ensuring effective customer acquisition and improving customer lifetime value by increasing leads, upsells and reducing churn• Implement sales guidelines, including feature knowledge, sales material, best practices per customer need, and business rules to optimize and accelerate lead qualification and new business sales• Develop and implement a data-driven lead nurturing strategy, effectively boosting generation of inbound leads

Luxemburg

Mission: Doctena owns numerous medical calendar softwares and needs to centralize and visualize all data sources and discover customer and user behaviors in order to take data-driven action, and identify risks and opportunities• Broke down multiple database structures and implemented Power BI as a global reporting tool, resulting in efficient data visualization of global KPIs and individual insights into customer behaviour and product usage through meaningful reports aligned to different team and management needs • Developed and implemented customer segmentation strategy to personalize the company’s marketing approach to individual customer needs and identify opportunities per segment • Engaged in accurate market analysis in order to identify opportunities for brand positioning• Led CRM migration from close.io to Zoho CRM and supervised maintenance across all teams • Optimized multiple processes around lead generation, sales funnel, on- and-offboarding, contracts, and cancellations, resulting in improved efficiency and collaboration within and among teams• Responsible for database management and reporting for multiple practice softwares, website traffic, CRM, marketing campaigns, and lead generation data

Luxembourg

Kayl

Mission: Develop a new holistic property portal, enriching the classic portal approach with linked service providers to offer a complete journey around relocation and housing• Led rebranding of habiter.lu including business plan development, budget planning, and marketing strategy as well as development of a new portal fully integrated into the yellow pages portal, cross-linking with providers of adjacent markets (i.e. moving, finance, insurance, home decor, renovations, construction, legal)• Served as product owner, responsible for user stories, development follow-up, backlog management, and testing• Provided data-driven customer segmentation and in-depth potential analysis• Defined roadmap including sprints, MVP, and feature launches• Developed product concepts and features including UI / UX• Collaborated with IT via agile methodology to successfully convert business requests into actionable IT tasks

Luxemburg

Mission: atHome reached its maturity in terms of customer volume and needed deeper data insights to develop new business models, upsell, and feature opportunities per customer profile• Ensured data accessibility and visualization using Tableau, Omniture, and Power BI• Generated thorough customer segmentation as well as clearly defined customer activation strategies per target group• Responsible for monthly KPI reporting and thorough competition analysis, identifying opportunities to simplify the sales process through optimization• Handled marketing campaign performance reporting and optimization• Engaged in market analysis to detect new product opportunities and assess potential risks • Provided in-depth sales and product usage reporting, enabling sales teams to better understand customer needs

Luxemburg

Mission: Improve the translation of IT feature launches into the launch of convincing products, creating meaningful and efficient marketing campaigns and sales strategies• Planned and executed the full Go To Market process including creation of all sales material, business rules, campaigns, product code implementation, AB testing, feedback gathering, performance KPIs, and corrective actions• Created engaging sales materials including flyers, brochures, and order sheets • Handled B2B communication regarding channel management, customer segmentation, landing pages, and campaigns• Spearheaded final feature testing, multiple product launches, price increases, and special offers• Created customer satisfaction surveys, B2B events, and reward programs and actively participated in Sales & Marketing meetings & announcements• Analyzed data and generated monthly reports regarding site traffic, customer volume, churn, and revenue ARPU