Creates and maintains multi-platform marketing materials such as landing pages, eCommerce page content, emails, social media content, product packaging and public relations materials for Stanley Black & Decker brands— DEWALT, BLACK+DECKERWorks in collaboration with brand strategists, product managers and marketing managers to conceptualize and design marketing materials for new product innovation and marketing plans.Creates and establishes new product identities while cultivating and maintaining overall brand integrity. Leads digital design strategy among web-based platforms— websites and landing pages, eCommerce page content, and emails.Supports, mentors and develops direct intern report to ensure career growth and consistent learning while overseeing performance. Provides insight and direction on best web-based design practices to make sure brands are staying ADA compliant. Provides creative art direction on product photoshoots with agency and in house teams to ensure brand identity, styling guidelines, and shot objectives are upheld. Supports and provides ideas and feedback on popular social media trends and best practices. Works with email specialists to create user experience methodology A/B testing to determine best marketing tactics.Creates and maintains email design templates and develops emails using basic HTML.Assists the customer journey team in leading designs for best customer experiences on digital platforms— social, email, website. Works in Photoshop, Illustrator and After Effects.

Worked in collaboration with the digital design, marketing, and branding teams to edit, create, conceptualize, and maintain web-based and digital design elements for Stanley Black & Decker's brands— STANLEY, BLACK+DECKER, Craftsman, Irwin and Lenox.Worked in Photoshop, Illustrator and After Effects.

Worked with the marketing digital media team to promote the Philadelphia Flyers through business initiatives, website content and social media strategies. Worked in Photoshop, Illustrator and After Effects.

Worked with other board members to create all graphics for events and event advertising, including fliers, T-Shirts, info-graphs and banners seen and worn by thousands of University of Delaware students and staff. Worked to raise over $1.89 million dollars for The Andrew McDonough B+ Foundation in an effort to fight childhood cancer. Worked in Photoshop, Illustrator and InDesign.

Created and lead the overall design style for the University of Delaware's student run fashion magazine.Oversaw, selected and organized a team of designers to create the magazine layouts based on a style guide.Created digital and print promotional material to promote the magazine across campus to students and to potential investors/advertisers. Worked with editors and other directors to edit and fine tune content. Worked in Photoshop, Illustrator and InDesign

Worked with Editors and the Senior Art Director to design layouts for the University of Delaware’s student run fashion magazine. Worked in Photoshop, Illustrator and InDesign.

Created promotional logos, videos and digital banners to advertise and recruit members. Worked and collaborated with other artistic chairs to design T-Shirts and event materials and to ensure sorority guidelines and standards were being upheld across all promotional material. Worked in Photoshop and Illustrator.

Organized and facilitated photo & video shoots in order to produced recruiting videos. Worked and collaborated with other officers to ensure sorority guidelines and standards were being upheld across material. Worked in Final Cut Pro and After effects.

Worked closely with the art team and creative director to design and conceptualize various visual promotions, posters, mailers, and banners. Worked closely on the CareFirst BlueCross BlueShield Heroes campaign. Worked with Photoshop, Illustrator and InDesign.

Maintained merchandising of products and organization on the sales floor to ensure the best shopping experience for customers. Worked with other sales associates to reach sales goals.