Sara Hammad Email & Phone Number

Tempe, Az, Us

Khartoum State, Sudan

• Developed product strategy for Mobile Money offerings that fulfill the company goals and market trends. The strategy focuses on shifting customers from traditional airtime subscriptions to using e-money in order to meet the company goal of being the top ICT provider. This is achieved by employing a range of techniques such as offering promotions to customers, creating an appealing commission structure for sales agents, acquiring an advanced platform that offers additional supporting features, integrating with third parties, and implementing a 360-communication campaign to raise awareness about the service.• Conducted business cases that involved feasibility studies, cost-benefit analyses, and risk assessments for new VAS and mobile money initiatives that target different customer segments (B2C / B2B). My business cases had an accuracy level of around 95%. • Carried out competitive analyses to identify market opportunities and threats and addressed channels and customers' pain points. The outcomes were used in formulating the product strategy.• Used data insights to refine marketing strategies and make data-driven recommendations to iterate on product improvements.• Managed business agreements and communication with international NGOs such as WFP and ICRC for aid distribution projects through Sudani Mobile Money platform.• Prepared regular reports and business reviews on VAS & Mobile Money products, and relevant activities, trends, revenues, costs, and market shares for senior management and executives.• Handled team building, task allocation, and performance evaluation besides providing guidance and support. My efforts led to increasing team productivity by approximately 25% during quarter 1 of 2023.

Khartoum, Sudan

• Identified and prioritized mobile postpaid initiatives according to their short and long-term profitability. This was decided based on market research and gathered insights• Controlled revenue and planned budgets yielding to exceeding 2022 revenue target by 12% with a 368% revenue increase in YTY comparison (2022 vs. 2021)• Defined product requirements, and features, and managed product pricing, timelines, and roadmaps• Defined KPIs to measure customer satisfaction and business impact and analyzed them in the decision-making processes. These KPIs included monitoring average monthly spending per customer, average traffic, adoption rate, churn rate, and net promoter score• Worked with cross-functional teams (e.g., IT, marketing, CVM) to develop, launch, and manage mobile postpaid offerings for both individuals and enterprise customers• Led the end-to-end product development lifecycle for mobile postpaid plans from conceptualization to launch and evaluation.• Created and executed comprehensive Go-To-Market (GTM) plans for new mobile product launches in collaboration with internal stakeholders and external partners.• Gathered customer insights through research, surveys, and feedback and used them to enhance product portfolio to maintain competitive positioning and customer satisfaction.• Defined and communicated the value proposition of mobile products to different customer segments through BTL and ATL techniques to drive awareness and boost adoption, in cooperation with CVM & Marcom teams.• Enhanced customer experience and product positioning, through targeted smart BTL messaging strategies, leading to heightened subscription revenues by 14% (customers were segmented and targeted with customized messages according to their subscription behavior and average spending)• Tracked, analyzed, and evaluated existing product performance and portfolio profitability on an ongoing basis besides documenting changes to products, services, and policies

Khartoum, Sudan

• Managed and supervised the entire prepaid business portfolio, including complete responsibility for its Profit and Loss (P&L) performance.• Led product marketing strategies to acquire customers and boost revenue. These strategies were developed based on gathered insights from primary and secondary data sources.• Developed and executed product portfolio roadmap, encompassing the generation of new product/ market opportunities, to obtain new revenue streams. Opportunities were captured by analyzing customer usage behavior, market research, monitoring competitors' activities and market trends, overseeing pioneering technologies, brainstorming sessions, focus groups, and customer feedback.• Applied price revamps on prepaid bundles, and PAYG local and international calls according to factors of cost, elasticity, and competition. Also monitored the impact of these price changes by carrying out post-revamp analysis. The price increase waves I implemented resulted in an average increase of over 50% in subscription revenue and a churn rate of approximately 3%.• Designed personalized mini packages targeting potential churn customers after price changes to recover up to 80% of lost subscription orders.• Proposed voice product promotions and seasonal offers to boost revenue and offset seasonal drops, such as during Ramadan.• Prepared and implemented a Lifecycle messages plan to enhance customer experience and promote upgrades. The CVM and IT teams were involved.• Participated in creating the content of the Prepaid Services section on Sudani website.• Planned and implemented consumption priority rules for cross subscriptions.• Proposed the first-to-market service that allows customers to create their own bundles. • Created automatic reports for daily, weekly, and monthly KPIs monitoring. These automatic sheets saved over 90% of the time previously spent on manual reporting.• Led and supervised the creation of the company’s OLAs.

Khartoum, Sudan

Worked as a researcher in University of Khartoum Space Research Center.

Khartoum, Sudan