The objective of my work is to help the brand achieve its growth potential through analyzing internal and external factors affecting the current market, and then tailoring strategies within the scope of marketing and communications that support business objectives.Achievements:• 122.5% increase in revenue• 30.2% increase in direct sales• More diversified product mix• 500% increase in Social Media reach and follower base• ROI: 151%

Main duties included in-depth analysis of the company and market, and finding solutions to the needs for redeveloping the Marketing department internally, as well as creating a new external communication strategy that re-establishes the brand’s updated corporate objectives.

The role entails analyzing brand positioning and consumer insights to formulate effective go-to-market strategies, orchestrating marketing campaigns to convey brand messaging, and staying abreast of market trends and competitor activities. Additionally, responsibilities include monitoring product distribution and consumer feedback, and spearheading brand management initiatives across all company communications while measuring and reporting on performance.

The position involves crafting and executing content marketing strategies and editorial plans to achieve client goals, ensuring consistency with brand voice and style. Responsibilities also include overseeing digital content campaigns across various online platforms, driving traffic, engagement, and ultimately, brand promotion and sales conversions. Additionally, the role encompasses measuring marketing performance to refine future campaigns, managing creative resources including agency personnel, producing SEO-optimized web content, and staying abreast of industry trends to enhance strategy effectiveness.

The role involves establishing and structuring the department, crafting cross-functional alignment policies, and mapping objectives to corporate strategy. It also includes analyses to inform strategy development, creating corporate identity and brand components for communications, and introducing internal branding programs aligned with corporate values. Additionally, responsibilities encompass devising digital marketing strategies for launch and ongoing activities, developing sales enablement strategies and implementation plans based on data, collaborating with Business Development to explore new market opportunities, setting marketing budgets, and establishing processes for marketing audits and performance reporting.

During an 18-month duration as acting Marketing Manager, collaborated with top management to shape annual marketing strategies and worked closely with the Sales team to fulfill sales enablement needs. Facilitated over 10 minor and major events annually for both CIB and CIL staff, while also spearheading CIL's Corporate Social Responsibility Program.

• Creating market research tools (surveys, questionnaires...etc.)• Assisting in the formulation of marketing strategies and execution plans• Creating content for Marketing collateral (digital & traditional)• Acting as a liaison between clients and our creative team to execute plans

• Setting the company’s marketing plan for the year 2009• Participating in conducting a market research and database for target markets• Content writing for marketing materials