Sara Hattab Email & Phone Number

Israel

Develop customer acquisition strategy: Maximize distribution channels, identify new growth channels, measure ROI, showcasing an ability to evaluate and respond to market trends.Create marketing materials and lead go-to-market strategy: Define product positioning, messaging, and unique selling propositions (USP), including website content and collateral.Conducted competitive research to inform the marketing strategy and drive customer acquisition, analyze performance, and identify new partnership opportunities for the company.

In charge of all digital communication with customers, including support, development and implementation of digital service and sales channels for Global and BUs in West Africa.Strategy planning and execution of go-to-market plan for new productsDigital marketing expert; tactical and commercial strategic planning; organic and paid social media activityCollaborating closely with sales, product , technical services and business development teams to develop new tools, discover and adapt the product to market needs.Set and monitor marketing KPIs to measure performance and market penetration.

Defining work processes with Business Units located in West Africa: Sales, Marketing and Service DepartmentsImproving CX by refining UX and product experience, along with market research and data analysis.Building marketing, service, sales and retention plans, defining resources’ requirements, operational model, responsibilities and training program to support CX and meet the requirements of end customers and users.Ensuring effectiveness and efficiency in all BUs – define common goals and set of metrics, on-going monitoring and control, define and implement IT tools to support the processes (CRM, ERP, BI).

Brand management; including event planning, creation of brand books for different global BU, providing product marketing support for all BUs. Digital media Manager – managing all digital channels globally by creating adapted content, defining guidelines while managing local and global advertising companies.

Recruiting international customers and buyers through the web.Creating and managing marketing content and materials for social media networks. Developing products and setting the marketing strategy. International procurement, contracts with subcontractors throughout the world, developing new products and partnerships.

PR, Project Management, Procurement and Contracts through the marketing and advertising division.Managing the website and various social networks.Creating and writing content.Management of subcontractors and collaborations against a variety of factors.

Projects administrator - planning, production and logistics management.Content Marketing writer for various professional magazines.

M.A, Communication And New Media Studies, Partnered With Business Administration

B.A, Communication And Journalism, Ba With Honor