Sara Henika Email & Phone Number

- Develops annual plan to secure media placements and uncover positive PR opportunities that result in growing brand awareness for The First Tee network- Develops collaborative strategies with First Tee chapters, corporate partners and the PGA TOUR to elevate PR outcomes- Provides innovative, results-driven ideas to improve PR and digital outcomes, leveraging technology solutions and business partner relationships- Fosters/stewards relationships with golf (and beyond) media to improve editorial coverage outcomes- Provides talking points and messaging recommendations to CEO and other leadership as appropriate.

St. Augustine, Fl

Experience managing a team that executes the marketing, digital and communication plans for a youth sports organization reaching 5 million kids annually.• Role expanded to include developing annual strategic plans and budget for the communication/marketing department to align with the organizational goals• Leverage and create marketing opportunities and assets to increase exposure for The First Tee brand, including donated and paid ads (creative and placement for TV, digital, and print), print collateral, and collaborations and activation with sponsors• Manage The First Tee’s digital and social strategy, resulting in The First Tee being the largest social network for junior golf with global reach on Facebook (222K), Twitter (60K) and Instagram (17K) and TheFirstTee.org (1,543,000 page views in 2017) o Led two website re-designs for headquarters and 150 chapters (2016 & 2012), and manage editorial calendars, content creation, SEO, and e-blasts• Oversee public relations efforts for the organization to increase awareness for The First Tee including pitching media, placing interviews for executives and participants, and managing the relationship with The First Tee’s Proud Media Partner, Golf Channel• Oversee The First Tee’s internal communication to its network of 150 chapters through the chapter intranet, bi-weekly newsletter, communications/marketing toolkits, and education• Provide communication and marketing education to chapter representatives (in-person and webinars)

Manage day-to-day relationship with The First Tee Proud Media Partner, Golf Channel including securing guests and content for The First Tee Wednesday.Oversee The First Tee’s social media presence to grow and engage online audiences on Facebook, Twitter, YouTube and LinkedIn. This includes managing a consultant to run a Facebook ads campaign. Coordinate home office public relations efforts including drafting and distributing press releases related to programs, corporate sponsors, participant opportunities and more. Provide support and direction for internal communications including enewsletters and private website.Analyze website, social media and e-communications activity reports to understand and increase traffic and engagement. Guide SEO efforts for home office and chapters.Act as home office’s point of contact for the network as it relates to The First Tee websites and social media matters.

Manage and monitor all online communications including Web sites, social media efforts and e-newslettersAssist international and domestic media with tours of the museum, interviews, and publicity materialAssist in the planning and execution of events Write, edit and proofread print and electronic communication material, including press release, newsletters, advertisements and more

Wrote and designed content for the Web and e-NewslettersCoordinated the launch and re-design of the Web site, www.acfchefs.orgCoordinated the marketing material such as brochures, ads and program guides for regional and national Wrote and disseminated press releases to the media

Researched, wrote, edited and proofread print and electronic communications material for both internal and external audiences Coordinated special events and programs, including Travel to the TopEnhanced communication with external and internal audiences through public relation tacticsCreated and implemented content on Website