Sara H. Email & Phone Number

Charlotte, NC, US

• Developed and directed strategies for media relations, analyst relations, community partnerships, crisis communications and employee engagement that align and enhance the brand and reputation for a $5 billion.
• Expanded the voice-of-the-customer by introducing a key win program, increasing global earned media 18%.
• Raised employee engagement by 32% with new town hall format and executive leadership internal communications plan.
• Designed the Media Relations Center of Excellence for rapid response and development of corporate social responsibility programs, increasing positive media placements 30%.

• Translated business goals into external and internal communications strategies to extend the reputation, up-level the brand story and mitigate issues for a global data analytics company providing actionable insights to.
• Increased earned media 40% in one year with a new brand campaign.
• Created the Cybercrime Report, Public Safety Survey and started analyst relations for a 30% increase in share of voice.
• Developed Words with Woody leadership communication program increasing employee engagement 11% and volunteerism 8%.

• Developed and implemented media campaigns and integrated communication initiatives to amplify brand awareness of nine different offering portfolios and 14 strategic partnerships for profitable growth of a global $25.
• Created CIO Digital Transformation and white papers campaign, increasing placements and speaking invitations by 30%.
• Established and led the cyber incident response strategy.

• Spearheaded strategies, tactics and programs to advance demand of products and services across 16 national critical infrastructure markets for a new subsidiary of Kaspersky Lab, a $700 million cyber security.
• Produced the Government Cybersecurity Forum, a free educational event that attracted 600 attendees.
• Branded and launched a new product suite, earning industry awards and inclusion in analyst market reports.

• Developed go-to-market plans and customer-visible messaging designed to drive adoption of debt, equity and fixed income products.Accomplishments in the commercial lending and capital markets.
• Reduced underwriting and rate-lock time by 10% through development of the TipCast, a multimedia campaign.
• Conceived the Multifamily Apartment Investment Market Index, research program for investing in multifamily properties.