Sara H. Email & Phone Number

Charlotte, Nc, Us

Developed and directed strategies for media relations, analyst relations, community partnerships, crisis communications and employee engagement that align and enhance the brand and reputation for a $5 billion commercial HVAC and controls business.Accomplishments in manufacturing, HVAC, smart buildings, energy management, sustainability and managed services.•Expanded the voice-of-the-customer by introducing a key win program, increasing global earned media 18%.•Raised employee engagement by 32% with new town hall format and executive leadership internal communications plan. •Designed the Media Relations Center of Excellence for rapid response and development of corporate social responsibility programs, increasing positive media placements 30%.

Translated business goals into external and internal communications strategies to extend the reputation, up-level the brand story and mitigate issues for a global data analytics company providing actionable insights to manage risks and protect people.Accomplishments for a data broker serving the public and private sector with SaaS products.• Increased earned media 40% in one year with a new brand campaign. • Created the Cybercrime Report, Public Safety Survey and started analyst relations for a 30% increase in share of voice.• Developed Words with Woody leadership communication program increasing employee engagement 11% and volunteerism 8%.

Developed and implemented media campaigns and integrated communication initiatives to amplify brand awareness of nine different offering portfolios and 14 strategic partnerships for profitable growth of a global $25 billion IT services company.Accomplishments in the global IT and cybersecurity managed services, iPass and SaaS platforms.•Created CIO Digital Transformation and white papers campaign, increasing placements and speaking invitations by 30%.•Established and led the cyber incident response strategy.

Spearheaded strategies, tactics and programs to advance demand of products and services across 16 national critical infrastructure markets for a new subsidiary of Kaspersky Lab, a $700 million cyber security intelligence software company.Accomplishments in global cybersecurity and risk management products and services.•Produced the Government Cybersecurity Forum, a free educational event that attracted 600 attendees.•Branded and launched a new product suite, earning industry awards and inclusion in analyst market reports.

Developed go-to-market plans and customer-visible messaging designed to drive adoption of debt, equity and fixed income products.Accomplishments in the commercial lending and capital markets.•Reduced underwriting and rate-lock time by 10% through development of the TipCast, a multimedia campaign.•Conceived the Multifamily Apartment Investment Market Index, research program for investing in multifamily properties.