Bacardi brand and business lead for Teeling Whiskey, the #2 Super-Premium Irish Whiskey globally and in the US. Teeling is committed to driving the future of this high-growth and ultra-dynamic category through flavourful and innovative whiskies. Proud to be recognized as the best as the "World's Most Awarded Irish Whiskey", and partnered with the best as the "Official Irish Whiskey of Notre Dame Fans" in the US. Skilled in: P&L management, brand strategy, integrated marketing, digital media, PR, influencers / content creators, social media, brand creative, advocacy marketing, international marketing, brand partnerships, RFP management, consumer research, sales programming, joint ventures, cross-functional leadership, people leadership.

NAM brand lead for a large collection of Super-Premium high-growth brands: Single Malt Scotch Whisky portfolio - including Aberfeldy, Aultmore, The Craigellachie, The Deveron, and Royal Brackla - and great brands of the future - Banks Rum, Leblon Cachaca, Facundo Rums, and Oxley Gin. Led a team of 25 to deliver growth that significantly outpaced the Single Malts category to take share.

Brand marketing for Under Armour-branded hardware and software within the UA Connected Fitness platform.

Within start-up environment, supported GM by delivering on wide set of product management, product marketing, and business strategy responsibilities for Under Armour's launch into wearable fitness tech products.- Developed and executed go-to-market plans for UA's first-ever wearable fitness tech products - Developed distribution roll-out strategy and the supporting sales tools and training- Coordinated cross-functional supply chain task force to execute on product "reworking"- Led 3-yr division business planning and budgeting process

Carved path to integrate the voice of the consumer into all critical business functions - Product, Marketing, Innovation - through new process development, supporting Under Armour's aggressive growth goals.

Developed and implemented effective talent solutions to address business problems at multi-billion dollar clients, across industries. Specialties include business planning, strategic communications, learning and development, and employment branding. Excel at identifying problems and strategies to address them, collaborating closely with team members, and building trust among clients.Was recognized by Deloitte leadership to have the highest performance across peer group, 2008-2009 and 2009-2010.