With over 9 years of experience in the wine and spirits industry, I am a passionate and driven sales manager who excels in trade development, sales team management, and sale performance and profitability within my designated market. I currently lead the Alabama sales team at Southern Glazer's Wine & Spirits, the largest North American wine and spirits distribution company. My mission is to deliver exceptional service, value, and results to our customers, suppliers, and communities. I thrive in a fast-paced and dynamic environment, where I can leverage my creativity, communication, and collaboration skills to achieve our shared goals and vision.In my current role, I am responsible for managing the sales performance, profitability, and growth of our diverse portfolio of brands in the Alabama market. I oversee the execution of strategic sales plans, programs, and initiatives that align with the company's and the suppliers' objectives and KPIs. I also cultivate and maintain strong relationships with key accounts, distributors, and internal stakeholders, ensuring that we provide the best solutions and support for their needs and challenges. Some of my achievements include increasing the market share and distribution of Pernod-Ricard brands in the casino channel, securing a large contract with a new hotel chain, and launching a successful social media campaign to promote our local events and activations.