Sara Holland Email & Phone Number

Vancouver, British Columbia, Canada

Lead the communication team and communications strategy for the regulator of Pharmacists and pharmacies in BC to protect public safety.

Vancouver, Canada Area

• Headed up team of skilled communicators supporting BCAA to become BC’s Most Trusted Brand, Top Employer, and one of Canada’s Most Admired Cultures Led team building and protection of BCAA’s reputation internally and.
• Orchestrated and executed rolling external and internal communication plan, tracked results and shared regularly with the CEO, executives and senior leadership.
• Oversaw employee communications programs and channels, including corporate Intranet, town halls and videos to 1,400 team members. Staff survey showed 88% understood company goals and priorities and 82% said.
• Masterminded and delivered robust public relations program using content experts, trends and research.
• Launched 20 earned media campaigns per year, generating 1,000+ positive news stories, 878.5 million media impressions, almost half in top tier local news outlets. Well-respected in ever-changing landscape for response.
• Customized media training and ongoing support for large spokespeople roster. Developed automated earned media results dashboard to track progress and find opportunities for growth.

Vancouver, Canada Area

• Supervised a cross-functional team, including PR, public affairs, social media and internal communications launching new mobile technology and infrastructure.
• Oversaw ongoing reputation issues on a range of complex topics as media spokesperson for all regions across Canada. Worked in partnership with legal, regulatory, language services and other key stakeholders
• Generated earned media with creation and execution of Rogers Innovation Report, a bi-monthly campaign featuring results of PR surveys on technology views and trends.
• Supported strategic sports sponsorships, including with the Vancouver Canucks and the 20-year multi-million dollar naming rights of Rogers Arena.
• Developed and delivered through strategic partnerships an informational website and education program to help kids and families use technology responsibly.
• Maximized media in key national markets with a focus on BC and Quebec by leading a regional team of communications professionals in Western and Eastern Canada in building positive profiles for national product and.

Vancouver, Canada Area

• Established and managed the Vancouver office for a boutique-style Victoria-based PR agency.
• Generated new business and provided strategic counsel and communications services to clients in the sectors of tourism and high-end hospitality, environmental sustainability and real estate.
• Launched promotional campaigns, cultivated relationships and hosted familiarization experiences with local, national and international media.
• Built a multi-disciplinary team of communications professionals in the Vancouver office to attract a broader range of new clients.

Vancouver, Canada Area

• Manage external communications, including media relations, public affairs and member communications for Canada’s largest credit union and its group of companies.
• Prepared and executed highly successful PR campaigns for financial acumen and social, environmental and economic sustainability strategic goals.
• Developed strong relationships with Vancouver media via ongoing proactive media pitches.
• Navigated the reputational issues for the organization and led crisis communications plans.
• Raised the profiles of the Board of Directors’ and CEO’s profiles through the media and the community.

Advance Leadership Program

Master'S Degree, Creative Writing

Master'S Degree, Creative Writing

Master'S Degree, Creative Writing, A

Master'S Degree, Creative Writing, A

Master'S Degree, Creative Writing

Public Relations

Bachelor Of Journalism

Honours English Degree