Senior Manager, Direct Marketing & Advertising | 2019 to Present Customer Mailing & Production Manager | 2008 to 2019Promoted to oversee multiple channels, including Print (mail and inserts), Print Advertisements (business magazines and e-newsletters), Email (marketing, transactional, customer communication), Radio (broadcast, streaming), Social (organic and paid), Freight Truck Branding (logo decals), and Sponsorships. Currently oversee a team of 18 in the strategic planning and delivery of key programs. Control and plan budgets, direct marketing and advertising plans, schedule campaigns, test strategies, Customer and Prospect target selections and segmentations, ROI and performance analytics, maintain vendor relationships, and interface with stakeholders (Creative, Production, Product Management, Supply Chain, Website, etc.). Plan and lead quarterly department meetings; frequently facilitate presentations at summits, new employee orientations and leader lunches.Notable Contributions & Select Channels: Grew catalog from 16M annually in 1 country to 127M in 3 countries (694% growth). Other channels:Print: 150+ campaigns, 350M+ Annual Print Volume in 3 countriesPrint Advertisements: 170+ Publications, 1,100+ Annual Insertions across 3 countries Email: 400+ campaigns, 200M+ Annual Email Volume across 3 countriesRadio: broadcasting in 22 US markets/states + Mexico City; building streaming and podcast