Sara-Jean Yip Email & Phone Number

Singapore

Singapore, Singapore, SG

Singapore, SG

• Restructured team and formulated strategic blueprint for transforming the team from traditional marketing to digital marketing - this included upskilling and change management.
• Established content strategy frameworks for owned platforms (social media, website, EDM, paid media) and procuring data tools and vendor-partners.
• Establish and manage content calendar, and create content for owned platforms.
• Spearheaded multi-channel integrated campaigns to promote JTC’s key products like Punggol Digital District and Jurong Innovation District.
• Revamped website with a focus on CX.
• Revamped JTC branding and led roll-out including internal comms.

Singapore, SG

• Pioneered the newly-established Placemaking (community building) team, while retaining communications role.
• As a community builder, my key role was to create vibrancy in the one-north business park by organising activities that'll bring the community together.
• This included activities like outdoor movie screenings, food truck picnics, and large-scale events like Singapore’s first soap box race, and Car Free Weekend SG in collaboration with URA.
• Led the organisation’s 50th anniversary celebrations, including creating a special microsite featuring stories of our pioneers & a commemorative video.

Singapore, SG

• Led end-to-end communications for key projects like the Jurong Rock Caverns and Jurong Island. This comprised:
• Pitching to international and local media, crafting speeches for senior management and ministers, press releases, organising media cultivation activities and press visits. In the process, achieved front page coverage.
• Identifying marketing opportunities - tie-ups with partners to co-promote, creating marketing collateral like videos, photos and brochures.
• Organising corporate events like opening ceremonies, groundbreaking events, networking events with C-suite guests including political holders, ambassadors, overseas guests.
• Led the brand perception study and subsequent rebranding of the organisation.
• Part of a specially-selected team of three to lead merger comms of JTC's subsidiaries, Ascendas and Jurong International (currently known as Ascendas-Singbridge and Surbana Jurong).

Singapore, SG

• Organised corporate events and functions like President’s visits to our developments, visits from overseas delegates.
• Led internal communications efforts including writing intranet blogs and publications.
• Webmaster - managing stakeholders and updates of corporate website.

SG

Entertainment and Marketing

Communication And Information, Public Relations, Advertising, And Applied Communication

Education record