Sara Johansen Email and Phone Number

Design and coordinate integrated marketing campaigns at co-op and local levels for franchise Culligan dealers. Manage project activities from concept to completion. Responsible for lead analysis and reporting for 55 markets throughout the United States and Canada.

Managed office communications for full-service advertising agency. Provided support for all agency departments. Assisted account team in client projects. Gained experience in traditional media buying and placement. Aided in social media monitoring and communications. Created targeted copy for paid search ads. Conducted staff meetings and organized agency events.

Facilitated customer relations initiatives for Wisconsin prep sports website and publication company. Tracked online ad revenue/spending and website traffic. Initiated and managed social media efforts. Collaborated on layout/production of company publications. Updated website content. Oversaw front office.

Worked directly with Senior Editor and Designer on marketing and PR projects for UW Library System. Managing Editor for internal online newsletter. Contributing writer and planner for donor magazine. Wrote press releases and feature stories. Created content for brochures, posters and promotional collateral. Restructured and formatted content during website re-design.