Sara K.

Sara K. Email and Phone Number

CXO | CMO in FMCGs | Digital Commerce Leader | P&L owner | Head of +150 people | Head of IT/PO/Sales/Marketing business unit | Strategic | Driving Power | Resilient @ LG Uplus
seoul, seoul-t'ukpyolsi, south korea
Sara K.'s Location
Seoul Incheon Metropolitan Area, Korea, Republic of
About Sara K.

Rooted from Consumer Marketing in FMCG firm with expanded role and scope to eCommerce, agile ICT marketing and now Digital Commerce including Business, UX, Product Ownership and Engineering to drive GROWTH. Uniquie combination of FMCG and ICT viewpoint is one of my strengths to put consumers as priority in drivng growth and nimble enough to speed up execution based on technology and data.

Sara K.'s Current Company Details
LG Uplus

Lg Uplus

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CXO | CMO in FMCGs | Digital Commerce Leader | P&L owner | Head of +150 people | Head of IT/PO/Sales/Marketing business unit | Strategic | Driving Power | Resilient
seoul, seoul-t'ukpyolsi, south korea
Website:
lguplus.co.kr
Employees:
1309
Sara K. Work Experience Details
  • Lg Uplus
    Head Of Cx (전무)
    Lg Uplus Jan 2024 - Present
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  • Lg Uplus
    Sr. Vp Digital Commerce Bu 디지털커머스사업 그룹장 (전무)
    Lg Uplus Jan 2022 - Dec 2023
    Leading digital commerce business, planning and engineering as ONE business unit with strong belief in User Centric Approach originated from Consumer Marketing background. Uniquie combination of FMCG and ICT viewpoint is one of my strengths to put consumers as priority in drivng growth and nimble enough to speed up execution based on technology
    View
  • Lg Uplus
    Sr. Vp Marketing 마케팅 그룹장 (전무)
    Lg Uplus Jan 2021 - Jan 2022
    대한민국
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  • Lg Uplus
    Vp Marketing In Consumer Bu (Korea) 상무
    Lg Uplus Dec 2019 - Dec 2020
    Seoul
    Responsible to lead company marketing group (wireless, TV, Internet, IoT) including brand communication and marketing strategy, and Big Data business unit to drive performance-based- marketing thru digital transformation (DX) and innovative consumer experience in omni channel.
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  • Lg Uplus
    Vp Marketing In Personal Service (Mobile)
    Lg Uplus Jul 2017 - Nov 2019
    Korea
    Resposible to lead Mobile Marketing incl. Brand Communication, Retail Marketing and Marketing IMC with Strategy. In 2019, successful launch of 5G was a Rocket Project with unique marketing campaign and program such as '일상을 바꿉니다 (transforming your daily life) slogan, 'can't compare' campaign, 'first ever experience zone as IMC center at Kangnam', resulting in strong brand prefernce and ever highest market share gain.
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  • Johnson & Johnson
    Head Of Ecommerce Asia Pacific (Sr. Director) 전무
    Johnson & Johnson Apr 2016 - Jun 2017
    Leading eCom business transformation by setting the right eCom framework for region and local markets (China, Japan, India, SEA, Pacific and North Asia) and driving profitable growth with strong belief / real experience that eCom is profitable business model thru content/shoper centric operation and right OppeC / SCANR model
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  • Johnson & Johnson
    E-Commerce Business Director (North Asia - Kor, Hk, Taiwan)
    Johnson & Johnson Jan 2014 - Apr 2016
    Seoul Korea
    Reinvented eCom business mode as a standalone business unit. Turnearound negative business to positive, doubling the business sales in 2 years with 27% sales contribution (from 14%) to company total and 4 times in bottom line by applying new business model.
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  • Johnson & Johnson
    Marketing Director Beauty Skincare North Asia
    Johnson & Johnson Jan 2012 - Dec 2013
    Led marketing org in Korea, HK and Taiwan on Beauty skincare brands to rebuild brand equity which were hurted thru price driven promotion many years and lead regional beauty New Product pipeline feeding for upcoming year period. All about revamping and clearing up base to go back to growth
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  • Johnson & Johnson
    Associate Marketing Director Korea
    Johnson & Johnson Jan 2010 - Dec 2011
    Johnsons baby, OTC(Tylenol, Nicorette) and Consumer Health Care (Listerine)
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  • Johnson & Johnson
    Marketing Manager Of New Business Development In Korea
    Johnson & Johnson Jul 2007 - Dec 2009
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  • Johnson & Johnson
    Group Product Manager In China
    Johnson & Johnson Aug 2005 - Jun 2007
    China
    Neutrogena in Shangai China
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  • Johnson & Johnson
    Senior Product Manager
    Johnson & Johnson Jan 2003 - Jul 2005
    Johnsons Baby Brand Management
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  • Johnson & Johnson
    Product Manager
    Johnson & Johnson Dec 2001 - Dec 2002
    Clean &Clear Brand management
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  • Johnson & Johnson
    Worldwide Franchise Assistant Product Director In Us
    Johnson & Johnson Nov 2000 - Nov 2001
    NJ in US as Clean &Clear management
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  • Johnson & Johnson
    Assistant Product Manager
    Johnson & Johnson May 1999 - Oct 2000
    Neutrogena management
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Sara K. Education Details

Frequently Asked Questions about Sara K.

What company does Sara K. work for?

Sara K. works for Lg Uplus

What is Sara K.'s role at the current company?

Sara K.'s current role is CXO | CMO in FMCGs | Digital Commerce Leader | P&L owner | Head of +150 people | Head of IT/PO/Sales/Marketing business unit | Strategic | Driving Power | Resilient.

What schools did Sara K. attend?

Sara K. attended University Of Illinois Urbana-Champaign.

Who are Sara K.'s colleagues?

Sara K.'s colleagues are Daniel (Minho) Park, Seungjin Baek, Sangjo Seo, 홍성훈, Stephanie Chung, Donghee Jung, Inbae Ji.

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