Sara Barber Email & Phone Number

Chicago, Il, Us

Chicago, Il

Chicago, Illinois, United States

- Led all Brookfield retail website products and initiatives including strategy, design, user experience, functionality, and content. - Directed web strategy for 120+ consumer-facing mall websites and the company's corporate website, which attracted a combined 43 million visits per year. - Developed, launched and managed programs designed to engage the customer and meet the operational goals of our retailers and other partners. Utilized analytics to inform strategy, evaluate performance and guide future programming.- Partnered with 300+ national retailers to create and execute seasonal product guides designed to drive store traffic and sales. Achieved a 49% conversion rate to the Directory page and 12% conversion rate to the Sales page. - Drove acquisition and engagement in the company’s affinity email and SMS program, The Club. Directed website promotional programs and sweepstakes achieving 1.6 million visits and 185,000 new Club members per year.- Successfully managed a results-driven team of 3 direct reports and cultivated external partner relationships (interactive, creative, and promotional agencies, content partners and others).

Chicago, Illinois, United States

- Selected to join the company's first digital department in 1999 and helped establish the company's first edition of mall websites.- Responsible for the strategy, design, functionality, user experience and content for the mall websites and corporate website. - Oversaw multiple website redesigns and grew website traffic from 8 million page views in 2002 to 161 million page views in 2007.- Successfully managed a team with 2 direct reports and trained 200+ field employees. - Cultivated relationships with national retailers and created online strategies to drive store traffic and sales.

Chicago, Illinois, United States

Managed enrollment and participation in the company's 401(k) Plan, Employee Stock Purchase Plan, Tuition Reimbursement Plan, Leave of Absence Plan, and Commuter Voucher Program for 3,000+ employees.

Lake Forest, Illinois, United States

- Managed a team of 4 direct reports.- Managed the company’s $43 million payroll and all benefit plans including: medical, dental, vision, 401(k), life, short-term disability, employee stock purchase plan, and executive employee stock option plan for 1,500 employees.

- Administered the company's payroll. - Oversaw the company's benefit plans including medical, dental, and 401(k). - Responsible for internal communications.

- Processed the company's payroll.- Administered the company's benefit plans including medical, dental and 401(k). - Assisted with internal communications.