· Supervised & managed digital strategy including social media platforms across channels· Briefing the Digital agency regarding the content and creatives for the Monthly Calendar· Handling social media (Facebook and Instagram) and finalizing the content · Responsible for Planning of Brand Activations, its execution, monitoring and reporting.· Managing Activation Agencies and coordinating with the Vendors· Planning OOH campaigns, executing, monitoring and reporting· Supporting segment teams in all operational tasks and ensure timely execution· Providing support for OOH campaign, Brand Activation, events and sponsorship in KLI· Supervising and managing the Vendors for the construction of new outlets of Zabeeha in South · Responsible for the Brand Expansion and opening of new Franchises· Alliances with E-Commerce Platforms · Initiating the PRs and generating POs to the vendors by coordinating with the internal Department

• Core duties include ideation, developing and presenting strategic ideas and plans for brand experience for a range of clients.• Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy• Responsible to close projects by developing an in-depth report with concrete figures and data of customer (gender wise) and sales across the outlets.• Keep track of industry trends• Simultaneously managing multiple accounts in the BTL landscape• Head projects for brands which includes overlooking setup production, Uniforms and Artwork for both print and outdoor.• Managing and supervising different resources of agency in order to meet Client objectives· Making the Plans for the Brand Team and Executing in Karachi Lahore and Islamabad

· BTL Activations for the Discount Application SavYour· Responsible for Arranging Campaigns, making Proposals for the Upcoming Events · Working with the Digital Marketing Department for the digital Campaigns running on Facebook, Instagram And Twitter· Identifying leads and onboarding Food Brands