As an experienced Director of Digital Strategy and Operations with over 20 years in digital marketing and media, I specialize in crafting tailored strategies that drive impactful results for clients across diverse industries. Leading a team of 15+ digital marketing strategists and content experts, I’ve successfully delivered measurable business outcomes by leveraging data-driven insights.My passion lies in connecting brands with the right audience through precise messaging, ensuring maximum impact and ROI. With expertise in business operations, internal setup, proposal development, client pitching, and team training, I’ve played a pivotal role in building and managing high-performing teams.
Linkai Digital
View- Website:
- linkaidigital.com
- Employees:
- 1
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Head Of Strategy And FounderLinkai DigitalUnited Kingdom -
Director Of Strategy And OperationsAugment Digital Feb 2023 - PresentBangkok Metropolitan Area, ThailandLeading the overall strategy for the new SEO Content Services we offer including internal set up, proposal development, pitching to clients and team training. -
Head Of Augment AsiaAugment Asia Sep 2018 - Feb 2023Bangkok Metropolitan Area, ThailandAugment is part of BurdaLuxury. Leading a team of creative and digital marketing experts to provide bespoke creative marketing solutions to clients. Augment Asia draws from the expertise of Burda Publishing to bring together high quality content producers with creative strategic thinkers. We offer services such as custom publishing, event management, digital and social media, video production as well as tailor-made campaigns. -
Head Of DigitalHavas Feb 2016 - Apr 2018Bangkok Metropolitan Area, ThailandGrowing and managing a team of digital media experts to deliver the very best campaign strategies and results for our clients. Leading both the data, strategy & content teams to deliver insights-based communications planning solutions, content strategy, creation and development. The team was split across social, mobile, programmatic and performance divisions. My role was to grow each division as its own business with set goals and targets to achieve the overall digital growth target. Working on new business as well as growing existing client relationships. -
Business DirectorEdge Asia Aug 2015 - Feb 2016ThailandManaging existing and new business opportunities in Thailand for a leading Creative Technology company headquartered in Singapore offering 360 degree digital marketing solutions specializing in tech development for the ultimate user experience. I was kept on from my previous role at New Media Edge (which was taken over by Aleph). -
Account DirectorEdge Asia Oct 2012 - Jul 2015BangkokManaging a portfolio of clients to provide them with support for their digital marketing requirements. Building campaign strategy for paid, own and earn. Reporting on campaign performance, KPIs and giving recommendations based on learnings. Updating on current digital landscape and competitor market. -
Client Services ExecutiveCarlson Marketing Sep 2010 - Jul 2011Sydney, AustraliaWebsite content and creative management for major client; managing all online communications to website members including handling online promotional and campaign requirements. Using the Coremetrics tool to monitor website statistics; creating a report for senior management which included an in-depth analysis of variances in website traffic on a weekly and monthly basis. Using Photoshop to create and prepare images for web use. Project coordinating during a major online booking system upgrade: - Managing test execution pre and post migration- Coordinating and delivering updates during the testing process- Carrying out system testing during upgrade- Defects management and escalationSEO for online store website and competitor analysis. -
Event Coordinator - Pride Of AustraliaNews Ltd May 2010 - Sep 2010Manage NSW nominations for the ‘Pride of Australia’ event being held in Sydney in September.Contact nominees short-listed and provide information on the next phase the awards. Liaise with PR companies to invite VIPs to event as well as guest speakers. Conduct background and reference checks on all finalists.Arrange travel/accommodation for ceremony.Be part of the judging process for deciding the winner of each category.Liaise with venue and arrange all details for day of ceremony; catering; seating requirements; AVConduct a post analysis report on event. -
Marketing ExecutiveTourism Western Australia May 2010 - Jun 2010Maintaining and developing website with particular focus on the Holiday Specials page using Sharepoint as a CMS.Assisting with the implementation of identified trade and consumer events, trade famils and sales training activities.Liaising with key industry partners including Inbound Tour Operators.Liaise effectively and efficiently with internal and external stakeholders in the promotion of Western Australia. -
Corporate Communications CoordinatorTourism Australia Feb 2009 - Apr 2010Development of online communications campaigns including e-newsletter production; editing and designing a weekly e-newsletter for members of the Tourism Industry using CMS system and Dreamweaver.Website administration/Corporate website updates; using the CMS system to create new pages and links when needed and update any content. Also loaded and proof-checked content for newly published websites – www.tourism.australia.com & www.aussiespecialist.com Event management and promotion. Sourcing and booking venues, speakers and accommodation.Liaising with members of the tourism industry to promote events.Expense management and financial reporting. Budgeting and invoicing. -
Marketing ExecutiveThermae Bath Spa Oct 2005 - Oct 2008• Marketing and administration support for the Marketing Team• Online marketing including maintaining and developing company website• Liaised with local businesses and the tourism/travel trade industry • Building, designing and updating Intranet site for Sales & Marketing Dept, launching and maintaining new social media channels• Assisting with media visits and PR and developing press & media relations• Assisting with the organisation of meetings/events for local businesses• Coordination and analysis of gift voucher sales• Production and distribution of marketing material • Maintaining the image and media libraries• Dealing with a wide range of people including the general public
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Office AdministratorQuest Development Ltd Jun 2003 - Oct 2004Bath, United Kingdom• Administration support for a Management Training organisation.• Idea generation for course structure & content.• Constructed games & visuals to stimulate learning.• Designed & proofed Sales Training presentations & manuals using Powerpoint / Word.• Built and managed company database.• Liaised with training consultants ensuring they received all pre-course information i.e. venue location/course attendees/hand outs & slides for presentation.
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Account ExecutivePark Hr Sep 2001 - Sep 2002Bath, United Kingdom• Recruitment Advertising for key client accounts from initial enquiry through to advert placement in appropriate media.• Advised clients on their advertising requirements. • Conducted worldwide media research in general & specialised field’s i.e. pharmaceutical.• Account Management of key accounts: Novartis/Rolls Royce.• Proofed/designed advertising copy.• Liaised with media representatives to ensure correct placing of advert & negotiating discount & positioning. • Involvement in weekly meetings with media representatives.
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Marketing/ Web Production Executive (Computer/Games Division)Future Publishing Mar 2000 - Aug 2001Bath, United Kingdom• Assisted magazine teams with audio typing; proof-reading; mail-shots; etc.• Responsible for writing the competition pages in the Official Playstation Magazine. • Contacted various PR agencies & negotiated competition prizes in payment for free advertising. • Event planning and management e.g: Computer Arts Magazine 3-day design show in London.• Liaised with national & IT related press; negotiating free promotion for events through the various magazines, newspapers & websites. • Prepared content of Computer Arts website to accurate brief. • Organised Graduate Showcase supplement; contacting colleges & ensuring work was in on deadline. • Assisted the production team with their workload
Sara Lemos Education Details
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Social Sciences
Frequently Asked Questions about Sara Lemos
What company does Sara Lemos work for?
Sara Lemos works for Linkai Digital
What is Sara Lemos's role at the current company?
Sara Lemos's current role is Head of Strategy and Founder.
What schools did Sara Lemos attend?
Sara Lemos attended Bath Spa University, Bath Spa University, Bath Spa University.
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2leicester.ac.uk, le.ac.uk
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