• Plan, develop, implement and manage best-in-class digital marketing strategies for the APAC Advanced Packaging and Durable Goods business units• Lead, train and develop a multi-disciplinary team, including managing priorities, workload and performance• Lead APAC BU communication strategy, brand advertising and customer engagement strategies for key markets• Participate and potentially lead specific global projects for the 2 GBUs• Work closely with cross-functional global teams as a key advisor for digital marketing strategies by segment• Develop best-in-class communication and enablement tools to enhance the productivity and efficiency of sales reps and improve overall customer experience• Serve as a member of the APAC GBUs Steering Committee

 Active member of the global marketing communication network for PA tube Support the Marketing Communications manager in the development of a marketing communications strategy and annual plan for Global sales areas Be responsible for leading marketing communications projects and activities with country, regional or global scope with guidance from the marketing communications manger Be responsible for the follow up and review of the results of marketing communication’s activities Be responsible for identifying and developing content to support the SMT communication concept Support the development and execution of ways of working with marketing communications to best support the different sales models / business units within the Tube organisation – Strategic accounts, customized products and distribution service  Support in the identification and analysis of new ways of working with marketing communication to reach communication objectives Support in the identification, analysis and prioritization of marketing channels and mediums to support the marketing strategy. Support in developing marketing intelligence in relation to competitor marketing strategy and Sandvik’s brand position.  Conduct marketing research as required to support communication planning and reaching objectives Work with 3rd Parties (production, copywriters, media) to support in the planning, development and execution of marketing communication  Coordinate with the local Marcom and internal communication resources in the execution of marketing activities Be an active spokesperson and support in building competence within the organization on the ways of working with marketing communications at SMT

 Assist and support marketing program and budget to meet both short-term and long-term company objectives. Communicate with internal team members and agencies where appropriate to execute all communication activities and public relations including but not limited to marketing materials, advertising, partnership development, direct mail, marketing events, press releases, website, etc Create, evaluate and negotiate the marketing campaigns. Manage tracking, reporting and analysis of marketing campaigns and programs. Execute market research and analysis on competitors, potential markets and market trends. Maintain strong relationships with internal and external key stakeholders by ensuring proper messages of company beliefs, values and representation are conveyed.

• Plan, organize and execute marketing events/activities/seminar.• Implement Marketing events budget by direction.• Contact agency & media to promote our branding and products. • New products launch promotion with sales and Marketing(such as datasheet, sales kit, customer presentation, solutions).• Attend marketing training with customer and collect customer acquisition feedback to improve.• Prepare product analysis reports for market and sales.• Internal promotion—design and produce IPD website, collecting relative news and update webpage.