Sara Long Email & Phone Number

Calgary, Alberta, Ca

Leichhardt, Nsw, Au

☑ Strategic sales enablement and operational leadership, managing a global team with a broad scope in mandates. ☑ Orchestrate alignment and collaboration across sales, customer success, marketing, and operational teams to maximize results.☑ Led the project team in successfully transitioning a core SaaS product back in-house for direct distribution, serving approximately 4,500 US schools and generating annual billings of $5 million USD.☑ Drove the strategic development and alignment of a comprehensive global pricing strategy, ensuring consistency and competitiveness across diverse markets and multiple SaaS products.☑ Developed Go-To-Market strategy planning and execution for new product introduction.☑ Led competitive market analysis – comparing both product features and pricing across multiple brands in multiple regions.☑ Collaborated with Sales Leaders to develop and implement in-house Sales Methodology learning tracks, achieving an 90% completion rate within the first month and a 92% seller satisfaction rating for quality and relevance.☑ Improved technology solutions efficacy for sales team. Increased the number of Salesloft ‘Power Users’ from 25% to 46% and ensured full utilization of licenses with 90%+ of users regularly logging into Salesloft.☑ Event strategy and execution – consistently rated by attendees at 95% and above for overall event experience.

Calgary, Ab, Ca

☑ Drove strategic planning, operational excellence, sales enablement, and marketing initiatives, collaborating closely with channel partners, including distributors & resellers, to grow market share and increase presence.☑ Led the development and implementation of a significant shift in the Channel strategy, optimizing the go-to-market approach for increased effectiveness and profitability.☑ Introduced market differentiation and corporate branding strategies to increase awareness, acquisition & retention of new and existing resellers.☑ Applied demand generation strategies, increasing the number of resellers from 130 to 550+ in less than one year, streamlining recruitment cycles.☑ Onboarded national and local reseller partners to accelerate sales velocity, resulting in over 100 new reseller companies purchasing in the first year.☑ Led technology platform deployment of Partner Relationship Management (PRM) system (Salesforce) and Sales Enablement Platform (Highspot), encouraging efficiencies & continuous improvement.☑ Played a key role in product launch and PIPO strategies, ensuring internal readiness and effective partner communications.☑ Led and executed the communication strategy during the 2020-2021 global supply-chain crisis.☑ Managed a $10M+ channel marketing budget, preparing budget plans for marketing & sales initiatives.☑ Developed channel marketing programs for partners, focused on product differentiation & demand generation.☑ Led cross-functional teams to develop and execute comprehensive, multi-channel marketing campaigns, both paid and organic.☑ Directed $500K+ global channel events, from event planning & promotion to partner engagement and event analysis.☑ Led online event strategy through a fully immersive event platform (VFairs), resulting in a 52% attendance rate globally.☑ Encouraged 360 feedback and collaborated with channel partners to design brand-driven workshops & educational plans to promote core messaging.

Calgary, Ab, Ca

Calgary, Ab, Ca

Hanover, Maryland, Us

☑ Supported company’s workforce planning & talent acquisition, examined client needs & job requirements and employed RACI matrix to ensure recruitment of professionals for key client projects. ☑ Elevated revenues, steered territory growth, boosted account satisfaction, managed client contracts, offered direct placement, recruitment payroll & services and managed strategic relationships.

Hanover, Maryland, Us

Bachelor Of Management In Marketing

Bmgt, Marketing

Education record

Bachelor Of Arts - Ba