As Cervivor’s Communications Director, I lead content strategy, messaging, and engagement initiatives, working closely with our small-but-mighty #TeamCervivor to amplify our critical mission: ending cervical cancer and supporting all impacted by this preventable disease.My role includes strategic communication with our community, the media, sponsors, and partners, uniting our brand vision with impactful outreach.

● Contributor to leading publications (Business Insider, Good Housekeeping) and niche platforms (Recruitment.com, Staffing.com, diaTribe Learn, Cervivor.org, and more). Work is syndicated globally and generates high social media engagement, showcasing its impact on diverse audiences.● Expert ghostwriter for executives, influencers, and other SMEs, creating thought-leadership content for social media, newsletters, articles, blogs, and books.● Collaborate on enhancing brand awareness through effective SEO and social media engagement strategies.

● Revitalized Toptal’s “by recruiters, for recruiters” website, improving UX/UI with world-class editorial content, better illustrations and infographics, faster loading times, and other upgrades. ● Drove a 15%+ increase in organic traffic over six months by delivering a regular cadence of compelling articles while also optimizing lead-generation strategies. ● Attracted talent acquisition leaders from Ford, Nasdaq, Save the Children, and others to contribute blog posts thanks to extensive outreach efforts and an efficient ghostwriting process. ● Spearheaded a brand relaunch effort in collaboration with cross-functional stakeholders including product, SEO, marketing, social media, UX/UI, and design teams.

● Steered this beloved media brand for foreign residents in Singapore through its acquisition by a SaaS startup amid the COVID-19 pandemic, overseeing all aspects of change management.● Led a 12-member Singapore-based team through print and digital content development and optimization while also fostering collaboration with diverse contributors worldwide. ● Drove a 100% growth in content output on the website with the publication of 8+ articles daily, effectively leveraging the skyscraper technique to move articles up in search rankings. ● Boosted page rank and increased brand visibility by cultivating original content and repurposing existing content to execute new SEO, backlinking, and internal linking strategies. ● Navigated COVID restrictions by orchestrating profitable live and virtual engagement events. ● Secured and strengthened affiliate partnerships with major regional e-commerce brands such as Lazada, RedMart, Chope, and Klook through strategic and timely content coordination.● Executed and maintained editorial calendars across multiple websites and print publications.

● Guided this nearly 30-year-old brand through significant transitions and organizational change. ● Grew brand’s reach and authority with 50,000+ readers of The Finder and The Finder Kids print magazines by improving editorial standards, production process, and circulation strategy. ● Drove YoY digital audience growth to 300,000+ UVs and 2 million PVs per month, resulting in a consistent 85%+ organic traffic rate and a significant increase in domain authority. ● Netted a more than 100% increase in Facebook and Instagram followers. ● Produced 150+ editorial and sponsored videos uploaded to website and YouTube channel, fueling social media engagement, organic traffic, and time spent on site. ● Organized 20+ sponsored events in partnership with the publisher and marketing team, resulting in higher engagement, brand recognition, and revenue potential. ● Collaborated daily with sales team while steering key projects, including lucrative partnerships with Marks & Spencer, CHIJMES, KUMON, and global private schools such as Cognita’s.

● Outlined, packaged, and edited Simple Household Wisdom, a modern homecare book by Good Housekeeping, and one book in The New York Times best-selling “7 Years Younger” series.

● Directed lifestyle coverage (home, food, beauty, and fashion) at this enduring title then read by 19+ million. ● Led staff of five accomplished editors; edited and wrote copy for about 50 percent of book – in turn, attracting a significant number of advertising dollars.● Collaborated closely with art and photo teams to create inspiring visuals for lifestyle content including three out of four best-selling covers.● Managed revenue-generating partnerships like with The Toy Insider – WD’s biggest advertiser at that time. Appeared on seasonal TV segments with The Toy Insider Mom.● Created original content for womansday.com, which boasted 5 million monthly UVs back then.

● Oversaw popular food and home content in this magazine then read by 20+ million. ● Produced at least two dozen well-packaged, highly visual pages per month – including two of readers’ favorite monthly columns – at this women’s magazine with a then-20+ million readership.● Pitched concepts for home-related photo and video shoots as well as multiple covers; collaborated with in-demand stylists and represented editorial interests on set.● Top edited quarterly Your Good Home magazine supplement for 1 million most affluent subscribers.● Generated ideas for and regularly contributed to Home Style blog on goodhousekeeping.com.● Spearheaded special projects, including $100,000-garnering media partnership with DIY Network’s Blog Cabin, appearing on-air in the makeover series for three years.● Invited to collaborate on creation of Hearst’s HGTV Magazine, which is still one of the top-10 best-selling monthly magazines on newsstand; helped to develop GH@Home app; edited jacket and marketing copy for nearly two dozen cookbooks.● Led team of five while coordinating with 30+ colleagues and freelancers each month including Good Housekeeping Institute product testing experts.

● Pitched, assigned, wrote and edited content for Life and Home sections, feature well and cover stories at this monthly progressive women’s magazine.● Wrote award-winning feature and follow-up article about a friend’s cervical cancer struggle, generating the most reader engagement for any story at that time and syndicated internationally. ● To raise issue awareness about cervical cancer, did interviews on Good Morning America, The Tyra Banks Show and dozens of radio programs; spoke at the Global Summit of Women in Beijing.

● Pitched, assigned, wrote and edited about 20+ news-driven articles for front-of-book Loose Change section at this bimonthly 2004 National Magazine Award winner.

● Pitched, assigned, wrote and edited the YM Diary and Boys sections, various features and popular columns at this teen magazine with more than 2 million monthly readers.● Developed year-long “Last Boy Standing” contest, drawing 75,000+ monthly e-votes.

● Assigned, wrote, edited, and fact-checked content for FOB sections as well as feature stories, various columns and celebrity interviews at this national magazine for college students with a 1 million controlled circulation.

● Was one of 30 U.S. college students selected to do a paid summer internship in New York City. Pitched, reported and wrote stories for this popular teen magazine.