Sara Dowd Email & Phone Number

Philadelphia, PA, US

Cleveland, Ohio, US

• Mastered paid media strategy, collaborating with key enterprise clients like healthcare giants; steered $2M+ annual budgets, and synchronized with media leaders to hit business and campaign targets.
• Crafted and championed a cutting-edge TikTok strategy in 2023, encompassing focused campaign themes and precise audience engagement; set to boost reach amongst young adults.
• Supercharged a client's lead volume by 30% YoY on LinkedIn through a creative revamp and innovative in-platform messaging techniques.
• Spearheaded a Facebook paid social blitz for a CPG client, skyrocketing website traffic by 150% in just 6 weeks, while concurrently boosting site sales by an astounding 125%.
• Analyzed real-time campaign data, driving substantial mid-campaign shifts and insightful post-campaign strategies to ensure unparalleled performance.
• Took the lead in new client acquisition with deep-dive social media tactic audits, consistently spotlighting key areas for enhanced campaign performance and reporting opportunities.

Cleveland, Ohio, US

• Collaborated at the executive level with Fortune 500 insurance magnates, cementing my reputation as the go-to subject matter expert.
• Drove impactful annual client planning sessions, curating dynamic digital packages tailored to local affiliates' budgetary constraints, maximizing their marketing efficacy.
• Delved deep into the previous year's metrics, identifying and recommending impactful improvements. This strategic insight played a key role in securing a $20m+ budget for 2022 — a 20% YoY increase.
• Steered the execution of a staggering 8,000+ digital paid media campaigns in the first half of 2022, amassing $8m+ quarterly spend while simultaneously, exploring fresh avenues with pilot campaigns on Pinterest.
• Championed the training of in-house marketing professionals in blending traditional and digital avenues, anchoring integrated plans with an omnichannel vision to amplify local affiliate strategies

Cleveland, Ohio, US

• Collaborated with senior leadership to pinpoint and seize fresh avenues for existing clientele while crafting persuasive paid media pitches for potential clients.
• Seamlessly integrated premier US-based companies as new paid media clients across diverse sectors, spearheading the creation of processes and programs tailored to their requisites
• Took the helm in steering a cadre of media buyers, spotlighting individual talents, and paving pathways for their skill augmentation.
• Synchronized with the Learning and Development wing to pioneer training initiatives, empowering our global teams to master the diverse paid media strategies we employ for our US-based clients.
• Spearheaded meticulous inter-departmental communication, consistently surpassing client anticipations and fortifying trust

Cleveland, Ohio, US

• Engaged deeply with principal client stakeholders, forging paid media strategies tailored for both corporate and franchise tiers.
• Achieved an ambitious 85% co-op utilization milestone in 2020, despite accelerated deadlines, directing a whopping $4.8m into traditional and digital channels for a prominent Fortune 500 entity.
• Utilized Netsuite software to orchestrate an array of media campaigns spanning traditional, digital, and event sponsorship, fueling B2C growth for clients.
• Led project management for paid media initiatives across programmatic and social landscapes, ensuring punctual campaign rollouts.
• Oversaw a team of traditional media professionals, serving both as a mentor and leader, facilitating their evolution into experts in the paid media domain.

Cleveland, OH, US

• Orchestrated end-to-end project lifecycles, transitioning seamlessly from concept to manufacturing, leveraging Quickbase as the go-to product management tool.
• Commanded high-stakes project update sessions with C-suite leaders, offering meticulous competitive product evaluations and adeptly handling all facets of product portfolio management.
• Engaged in relentless market research initiatives—interfacing with customers, surveying the sales landscape, studying competitors at trade shows, embarking on store visits, and consistent vendor networking to keep a.
• Maintained an unwavering commitment to product excellence by ensuring all retail offerings consistently met cost, quality, and delivery benchmarks, all while elevating the end-user experience.
• Empowered the Marketing Team with robust data, paving the way for the creation of standout product packaging, literature, announcements, and training materials.
• Cultivated a nuanced understanding of Enerco Group's business verticals, pinpointing top-performing product lines within premier accounts.

Cleveland, OH, US

• Generated and distributed comprehensive weekly and monthly sales, POS, and inventory insights for premier accounts, enhancing strategic decisions for sales teams and top-tier executives.
• Engineered advanced pricing structures and crafted compelling sales decks; further, amplified sales through active participation in both B2B and B2C trade expos.
• Provided vital product details and assets to customers, ensuring up-to-date key account data by streamlining uploads to vendor portals.
• Played an integral role in the successful rollout of a major external company acquisition.

Cleveland, Ohio, US

• Effectively manage one of the largest National regions of telecommunications dealers to improve their local presence in their community
• Submit media requests of various types (newspaper, magazine, radio, online, sponsorship's, events) in CRM system
• Evaluate media plans to ensure they achieve the overall local marketing objectives of the dealer and the original media request
• Act as a liaison between the dealer and the BrandMuscle Media Planning team to ensure that project goals, budget and timelines are met
• Process payments, co-op claims and associated details for the media orders
• Assist dealers with curating any marketing or media materials for print

Scottsdale, AZ, US

• Responsible for generating sales reports, payroll, bank deposits, and inventory
• Train, monitor and coach performance of sales associates
• Set weekly/monthly/yearly goals for sales staff
• Oversee and manage the daily operations of a busy membership massage clinic
• Providing excellent customer service to members/guests by answering phone calls, setting appointments, greeting members/guests upon arrival and selling memberships
• Assist Clinic Manager with any and all tasks

Scottsdale, AZ, US

• Responsible for assisting guests and members while they are at Massage Envy
• Aim to achieve weekly sales goals and maintain overall closing average of 25% and higher
• Provide excellent customer service face to face and over the phone
• Efficiently use Millennium to book guests and members and be able answer any questions about their account
• Demonstrate respect for other front desk associates, managers and therapists on a daily basis
• Sales Statistics for Nov. 17, 2012-Dec. 30, 2012o 66 Prospects 16 New Members Total Close 24.2%o 2nd highest FDA in closing percentage during period

• Utilize Microsoft Office to complete daily tasks
• Place orders with outside vendors while establishing positive relationships
• Assist customers via telephone and email with any questions about our services
• Participate in the development and management of website and social networking sites
• Organize schedule of car shows and events for the year for staff and customers
• Arrange travel and hotel accomodations for out of town trade shows and events

Work with the computers using Microsoft Word, Excel, PowerPoint, etc.Plan and promote EHE Career Services on campus.Provide support for daily Career Services communication and activities.Organize information dealing with events before and after.Manage social networking sites.

Work with the computers using Microsoft Word, Excel, PowerPoint, etc.Handle tasks dealing with the Career Services office within the college.Run errands on The Ohio State University Campus.Organize information dealing with job fairs before and after event.

Bachelor Of Arts (Ba), Strategic Communications

Associate Of Arts - Aa, Equestrian/Equine Studies