With over 14 years of experience in branding, digital design, and illustration, I’ve spent the last 8 years designing interactive user experiences for hundreds of global and niche brands. From creating visually engaging pop-ups to supporting platform usability, my work has always been rooted in understanding user behaviour, aligning with brand goals, and delivering solutions that drive results.Although my focus was often seen as digital marketing, I now recognize that much of what I’ve been doing aligns directly with UX/UI principles: crafting user-centred designs, optimizing engagement through data-driven iterations, and balancing functionality with visual appeal. I’m working on an extensive UX/UI project while formalizing my knowledge through a dedicated UX/UI/Product Design course—enhancing what I’ve already been practising for years.Some highlights of my career include working with iconic brands like L’Oréal, Philips, and The North Face, where I combined creative problem-solving with strategic thinking to elevate their digital presence. Whether creating user-friendly interfaces, designing for engagement, or bringing clarity to complex concepts through illustration, I thrive on tackling challenges that connect design with real-world impact.Let's connect to see how we can create optimisation solutions for your business!