Head of marketing at luxury custom window treatment company. Direct report to CEO and member of 8-person Executive Team, charged with strategic and operational decision making. Active participant in quarterly Board of Directors meetingsLed 20-person team across following areas of responsibility: - Brand and Trade Marketing: Led team responsible for concepting new designer collaborations, launching new collections and amplifying via on-going marketing activations. Designed and executed 150+ trade events per year and strengthened brand reputation through participation in designer showhouses and industry associations - Creative: Managed creative team responsible for developing all marketing assets inclusive of seasonal brand campaigns, weekly digital content, promotional assets and paid media. Included Creative Operations, Project Management, Art Direction, Graphic Design and Copy. - Digital Marketing and Site Experience: Led team responsible for all digital marketing, inclusive of acquisition and retention marketing channels. Championed expansion into new channels (paid social, affiliate / influencer and programmatic direct mail) and implemented measurement tools to assess incremental ROI by channel. Launched AB testing program to enhance rigor and measurement around site changesIntroduced new promotional strategy for Black Friday 2023 and Memorial Day 2024, resulting in two largest revenue weeks in historyElevated brand imagery and developed heritage story to highlight company's 75+ year history of US craftsmanship

Head of marketing for Saks OFF 5TH, off-price division of Saks Fifth Avenue. Direct report to President and member of 10-person Executive Committee. Led 90-person team across following areas: - Integrated Marketing: Led team responsible for building omni-channel marketing calendar, developing creative briefs, approving all creative assets, coordinating store marketing initiatives and driving cause-based marketing efforts - Loyalty & CRM: Responsible for design, development and execution of new OFF 5TH loyalty program. Led CRM and personalization strategies to drive customer retention and increase LTV - Creative: Managed in-house creative team responsible for developing assets for 360 marketing campaigns including seasonal launches, brand marketing campaigns, weekly promotional events and sale pulses. Included Copy, Art Direction, Graphic Design, Photo Studio and Project Management - Digital Content & Email Marketing: Led team responsible for conceptualizing, calendaring and executing all digital content, inclusive of site, email and paid media assets. Responsible for managing site and email calendar, which included 20+ marketing emails per week as well as robust program of trigger emails - Growth Marketing: Managed team that developed and executed digital marketing strategies to drive new customer acquisition and achieve traffic and revenue goals. Formed agile testing pod to drive continuous marketing optimization. Key channels: search, display, paid social, affiliate and online audio & videoRepositioned OFF 5TH brand as true luxury off-price retailer, redefined brand purpose and voice, elevated creative and achieved greater aesthetic alignment across marketing channelsOptimized digital marketing spend by leveraging MMM and incrementality tools. Drove double-digit new and existing customer growth in e-commerce channel for 3 consecutive years while stabilizing customer and traffic declines in stores