Product Launch Manager
Kuala Lumpur, Malaysia
The world’s greatest teachers assemble on one learning platform. From Quests, to Mentoring, Users can gain access to world‘s top reknown teachers in personal development on the Mindvalley app.Mission:- Define GTM strategy for Mindvalley products, conducting product-market fit analysis, and building a robust product acquisition strategy.- Lead vertical marketing team + UA marketing activities, increasing product launch revenue with overall 800K to 1.5Mil per launch.- Drove funnels conversion efforts of first time launches resulting in minimum additional 100k revenue per funnel over forecast. Always surpassing expected revenue.- Overseeing product launches through email where I achieved overall open rates of +35% and CTR of +8% resulting in additional monthly revenue per product launched. - Set up and own a complete a/b testing inititatives that's beneficial for our Marketing funnels, incl.: data analysis, UX research, workshop facilitation (concept creation), a/b testing framework, roadmap ownership, documentation and presentation.- I worked closely with most functions to deliver the end-result to ensure follow-through: Product Marketing/Growth, UA acquisition strategies, Content, Paid, SEO, UXUI Design, Web, Backend & Frontend Dev, etc.- Facilitate creative problem-solving ideations and bring together cross-functional people to solve big problems and generate ideas for experimentation. - Continuously share learnings, best practices and implementation recommendations to optimize conversion rates and lead generation.Company Milestones:- Mindvalley was featured on Extra TV, KTLA TV, CNBC, LONDON REAL, NY1 and BBC NEWS.- Inc.com named it as part of the top 10 coolest offices in the world.- Mindvalley was featured in Marketing magazine, Huffington post and much more.