Sara Macauley

Sara Macauley Email and Phone Number

Connector, Chief Marketing Officer | Global Scot | Enabling SME leadership teams to drive growth with bespoke strategies, expert resources, actionable plans | Strategy | Branding | Marketing | Barre Addict @ Kindred Strategic
Sara Macauley's Location
Spring, Texas, United States, United States
Sara Macauley's Contact Details

Sara Macauley personal email

n/a
About Sara Macauley

Passionate about connecting people and helping SMEs succeed. Getting to understand clients and becoming part of their team, delivering success for all.Having helped launch and then sell a successful oil and gas services company, enabling SMEs pinpoint and promote their unique offering to grow their business is why I get up every day. Using Kindred's network of experts, I offer market research, strategy workshops, branding development and marketing communications, as well as connecting clients to the other functions vital for growth, such as finance, sales, operations and legal.Confirmed expat, having lived in Canada, France, Belgium, Ireland, Singapore and the US - as well as Aberdeen, UK. Making sure the nuances of new markets, cultures and customers is part of any plan.Over 20 years experience in product and brand management and strategic consulting in both FMCG and B2B companies. Key sectors: oil & gas, renewables, software, finance

Sara Macauley's Current Company Details
Kindred Strategic

Kindred Strategic

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Connector, Chief Marketing Officer | Global Scot | Enabling SME leadership teams to drive growth with bespoke strategies, expert resources, actionable plans | Strategy | Branding | Marketing | Barre Addict
Sara Macauley Work Experience Details
  • Kindred Strategic
    Principal, Marketing Consultant, Fractional Cmo
    Kindred Strategic Jan 2015 - Present
    Strategy, branding and marketing support. Working as a partner for national and global brands including:- APS Group: global creative agency delivering campaigns, print, in-store design and merchandising for retail, automotive, financial and public sector brands www.theapsgroup.com- Basebrand: browser-based online editing software which enables teams across an organization to create and deliver communications faster and more efficiently, without losing brand integrity www.basbrand.co.uk- DrillPlus Coring: The America's coring experts www.drill-plus.com- EV: downhole visual analytics global leader for energy clients www.evcam.com- Garner: unique software to manage and optimize supply chains for complex energy capital projects and production sites www.garnercorp.com- Kizer Energy: operational readiness services for global energy clients www.kizerenergy.com- NeoTork: patented, responsive downhole tool to manage the most extreme torque created by drilling www.neo-oiltools.com
  • Scottish Development International
    Global Scot
    Scottish Development International Jul 2022 - Present
    Glasgow, Glasgow City, Gb
    Advising Scottish businesses on entering and developing the worldwide market on behalf of the Scottish government.
  • Ronald Mcdonald House Charities
    Volunteer Manager
    Ronald Mcdonald House Charities Jan 2016 - Apr 2018
    Chicago, Illinois, Us
    Volunteer for the Ronald McDonald House Charity, Singapore. Responsibilities included: management of the facility, family liaison, interaction with medical professionals when required.
  • Als Oil & Gas
    Group Strategic Marketing Manager
    Als Oil & Gas Jan 2011 - Dec 2014
    Formerly Reservoir Group Ltd. Designed, developed and rolled out Reservoir Group branding and sub-brands.Responsible for all branding, strategic marketing planning, external and internal communications design and delivery across a variety of media including: digital, print, PR, social media and intranet. Developing relationships with multiple internal clients at senior levels in key markets (US, Asia, Europe, ME) throughout the Group and regular updates to the Board. Managing an international team of marketing specialists.
  • Fifth Ring
    Brand & Strategy Consultant
    Fifth Ring Jan 2009 - Dec 2010
    Aberdeen, Gb
    Consulting on business positioning for range of oil & gas clients: from start-ups to mergers and acquisitions through to repositioning of existing brands. Clients included: BP, Technip, Tendeka, GL Noble Denton.Offer services covering vision and strategy development, stakeholder research and management, key message development and the creation and implementation of global and local marcomms plans. Design and delivery of 1 – 2 day facilitated workshops.
  • Ulster Bank
    Regional Marketing Manager
    Ulster Bank Sep 2006 - Dec 2009
    Belfast, Gb
    Responsible for international marketing team of 7. Development and full delivery of marketing strategy including variety of media: TV, radio, billboard, internet, print, branch and internal campaigns.
  • Story
    Account Director
    Story Aug 2001 - Aug 2006
    Edinburgh, Midlothian, Gb
    Responsible for the profitable mangement of key accounts for the business: Standard Life Investments, Ulster Bank, Clydesdale/Yorkshire Bank and Glenmorangie (Ardbeg whisky). Direct marketing specialism: print and online.
  • Boots Healthcare International
    Brand Manager, Luxembourg
    Boots Healthcare International Sep 1997 - Jun 2001
    Gb
    Following successful completion of the Boots Group Graduate scheme, applied for and received position managing Strepsils and Karvol in the Benelux (Belgium and Luxembourg). Based in Brussels, responsible for product development, marketing, sales and profitability of the brands.
  • The Boots Group
    Group Graduate Scheme
    The Boots Group Sep 1997 - Jun 1998
    Various placements on the Group Graduate Scheme including Boots the Chemist and Halfords

Sara Macauley Skills

Marketing Strategy Marketing Communications Integrated Marketing Management Marketing Digital Marketing International Marketing Energy Industry Corporate Communications Advertising Direct Marketing Strategy Market Planning Business Strategy Internal Communications Brand Architecture Branding And Identity Banking Crm Competitive Intelligence Workshop Facilitation

Sara Macauley Education Details

  • University Of Glasgow
    University Of Glasgow
    French & Management Studies
  • Aforem
    Aforem
    International Business
  • Albyn School
    Albyn School

Frequently Asked Questions about Sara Macauley

What company does Sara Macauley work for?

Sara Macauley works for Kindred Strategic

What is Sara Macauley's role at the current company?

Sara Macauley's current role is Connector, Chief Marketing Officer | Global Scot | Enabling SME leadership teams to drive growth with bespoke strategies, expert resources, actionable plans | Strategy | Branding | Marketing | Barre Addict.

What is Sara Macauley's email address?

Sara Macauley's email address is sa****@****nds.com

What schools did Sara Macauley attend?

Sara Macauley attended University Of Glasgow, Aforem, Albyn School.

What are some of Sara Macauley's interests?

Sara Macauley has interest in Family, Marketing, Social Networking, Reading, Reservoir Management.

What skills is Sara Macauley known for?

Sara Macauley has skills like Marketing Strategy, Marketing Communications, Integrated Marketing, Management, Marketing, Digital Marketing, International Marketing, Energy Industry, Corporate Communications, Advertising, Direct Marketing, Strategy.

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