Expert Consultant in Brand Strategy and Marketing Project Management, with 20 years of expertise in building strong brand awareness and impactful strategies across from mile zero. I've also played a crucial role in managing international M&A integration processes ensuring strategic alignment and brand cohesion during times of organizational change. Deep expertise in Branding and Digital strategies, Media & PR and Events Management, I develop and execute integrated campaigns that deliver measurable results always focuses on building a loved and trusted brand.

The Brands Community is an online community of the Empower brands House, that empowers brands, businesses and people. The community's strategy is based on 3 main lines of action:1. Visibility and Relevance (Content)2. Networking and inspiration (Events)3. Training and Building capacity (Academy)Co-Responsible for the Go-to-market strategy, managing marketing activities and new business developments.- Design the Brands Community GoTo Market Strategy: positioning, business plan and product marketing strategy (offer management, membership levels, subscription fees, etc)- Manage the Empower Brands Community rebranding and marketing migration process - Manage marketing & communication activities and new business initiatives - Manage Events, Branding and Social Media teams - Responsible for the Events Planning and its implementation for the Brands Community

Imagens de Marca is a 19 years old TV magazine by Sic Noticias focused on brands, companies, people, places, lifestyle, trends and technology. This show is presented by Cristina Amaro - its founder and author. Learn more at www.imagensdemarca.pt At Imagens de Marca, I was responsible for the Marketing business strategy, leading the MarCom department (Digital, PR, Corporate Comm, etc) and new business developments.- Responsible for the marketing & communication strategy and new business activities - Managing the marketing & communication activities, budget and team (Events, Press Relations, Digital, etc) - Managing relationships with external stakeholders - Responsible for internal and external events

Managing Mobileum Brand, Corporate Comm & PR as well as Digital, Events and Leadgen teams. Responsible for Mobileum’s rebranding and for the marketing integration process after the M&A. - Manage Corporate Communications and Press Relations, Social Media Plataforms (Hubspot, blog, website, newsletters - SEO, etc) - Manage relationships with external stakeholders - digital agencies, PR, design, events, video production companiesMobileum is a leading provider of Telecom analytics solutions for roaming, core network, security, risk management, domestic and international connectivity testing, and customer intelligence. Headquartered in Silicon Valley, Mobileum has global offices in Australia, Dubai, Germany, Greece, India, Portugal, Singapore and UK

Integrated in the Marketing Department as Head of Marketing Communications, managing Corporate Comm & PR, Digital, Events and Inside Sales teams. - WeDo Technologies was acquired by Mobileum. Besides heading the two major task forces above I kept my Head of Marketing & Communication role and responsibilities. - Managing M&A marketing integration processes and branding activities. - Responsible for the marketing budget & MarCom and Inside Sales Team. - Managing Corporate Communication & Press RelationsWeDo Technologies is a worldwide leader in Revenue Assurance and Fraud Management and works with some of the world’s leading blue chip companies in telecommunications, retail, utilities and healthcare. WeDo employs over 600 highly-skilled professionals, and its software solutions are deployed by more than 170 customers in 96 countries. WeDo Technologies’ shareholder, Sonae Group, is the biggest private non-financial employer in Portugal, with around 40,000 employees and presence in more than 60 countries.

Integrated in the Corporate Relations & Marketing Departmement since July, 2008 as Head of Marketing & Communication at www.sage.pt. Responsible to increase Sage Portugal brand awareness, internal and external communications, PR and Channel marketing. Leadgen Campaigns & Digital Marketing.Sage is a leading supplier of business management software and services to more than 6 million customers worldwide. From small start-ups to larger organisations, we make it easier for companies to manage their business processes.- Responsible for defining the Marketing & Communication Strategy plan and marketing budget - Responsible for managing Sage Brand internally and externally (Portugal)- Responsible for Channel Marketing activities (Incentives Campaign Management) and LeadGen Activities - Responsible for planning and managing Sage Portugal presence in vertical & corporate events - Responsible for the internal and external communication - Responsible for managing media relations and its communication activities - Responsible for Sage Portugal marketing collateral - Responsible for promoting Internal & External communication activities

Marketing & Communication Strategy, Events Manager, PR & Media, Brand- Team Management Skills - International team based in Portugal, Brazil and Ireland - Responsible for defining the Communication Strategy Plan, Marketing budget and its execution- Managing Internal & External Communication processes and Team- WeDo Consulting Rebranding >> WeDo Technologies - Responsible for Marketing Management in M&A Operations (Brazil, Ireland, UK)- Planning & Managing Internacional Events

Marketing & Communication Assistant (Portugal, Brazil and Spain) Participation in the WeDo Consulting’s Branding Strategy  Sourcing information for online and printed marketing documents and sales reports. Planning & Executing corporate events, distribution of invitations, collation of responses, keeping records of attendees, production of support literature.