Sara Mackenzie

Sara Mackenzie Email and Phone Number

Brand Strategy| Insights | Innovation @ HumanBranding Inc.
Sara Mackenzie's Location
Toronto, Ontario, Canada, Canada
Sara Mackenzie's Contact Details

Sara Mackenzie personal email

About Sara Mackenzie

Sara Mackenzie is a Brand Strategy| Insights | Innovation at HumanBranding Inc.. She possess expertise in ethnography, consumer behaviour, quantitative research, market research, customer insight and 11 more skills. Colleagues describe her as "Sara has brought new leadership and a plethora of consumer understanding know-how during to the Diageo business. As Consumer Insights and Planning Manager, she delivered fresh thinking and new consumer insights for the Johnnie Walker Brand that have shifted our overall strategy, and re-shaped our growth plan for the next 3 years. Sara is a ‘hands-on’, team player, who makes it her responsibility to understand the broader commercial context of everything related to the brands she works… Show more"

Sara Mackenzie's Current Company Details
HumanBranding Inc.

Humanbranding Inc.

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Brand Strategy| Insights | Innovation
Sara Mackenzie Work Experience Details
  • Humanbranding Inc.
    Vice President, Strategy
    Humanbranding Inc. Nov 2023 - Present
    Toronto, Ontario, Canada
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  • Reservoir Brand Strategy
    Senior Research & Strategy Consultant
    Reservoir Brand Strategy Oct 2015 - Present
    Harnessing diverse research, agency, and client-side experience, I work with a broad range of leading-edge brand and innovation consultancies in Toronto, New York, and London to solve complex brand challenges for the world’s biggest brands. Each project demands a unique combination of my skills, from a pragmatist who is constantly questioning assumptions, an expert qualitative moderator trained to identify human and consumer insights, and a storyteller who distills down complex insights into clear, concise, and actionable business strategies, to a seasoned facilitator who brings together cross-functional teams to inspire new ways of thinking.
  • Abm Research
    Vp Qualitative Research
    Abm Research Nov 2014 - Oct 2015
    Toronto, Ontario, Canada
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  • Diageo
    Senior Manager, Consumer Insights & Research
    Diageo Apr 2013 - Jul 2014
    Toronto, Canada Area
    Worked with the marketing team and broader organization to ensure the best marketing plans and programs were in place and identified opportunities to ensure continued growth on Captain Morgan, Baileys, and Crown Royal. As a champion of the consumer, I oversaw all qualitative and quantitative research, brand health metrics, compiled trend reports using multiple resources and consumer panels, and facilitated workshops to shape overall brand strategies and innovation pipelines.
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  • Fresh Squeezed Ideas
    Senior Innovation & Brand Strategist
    Fresh Squeezed Ideas Apr 2009 - Apr 2013
    Fresh Squeezed Ideas is a foresight, strategy, and innovation consultancy. As a seasoned research and strategy veteran who provided exceptional client service, I was often called on to tackle large, strategically challenging, or complex studies.
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  • Freelance
    Market Research Consultant
    Freelance 2008 - 2009
    • Partnered with several US and Canadian consultancies and agencies on various strategic branding initiatives for CPG and financial services companies.
  • Human Branding Inc.
    Senior Strategist
    Human Branding Inc. Aug 2007 - Feb 2008
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  • Maclaren Mccann
    Strategic Insights & Planning Director
    Maclaren Mccann Oct 2004 - Jul 2007
    • Cracked key consumer insights, developed overall brand communication strategies and wrote creative briefs for an extensive list of consumer companies, including General Motors, Wyeth (Pfizer), and Johnson & Johnson. • Developed the strategic components of several major successful new business pitches. • Collaborated with senior account and creative teams to ensure that consumer insights and strategies were effectively translated through the entire creative development process.
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  • In-Sync
    Cultural Anthropologist
    In-Sync Jan 2002 - Oct 2004
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Sara Mackenzie Skills

Ethnography Consumer Behaviour Quantitative Research Market Research Customer Insight Qualitative Research Consumer Insight Focus Groups Marketing Research Spss Research Design Advertising Research Consumer Behavior Online Research Segmentation Strategy

Sara Mackenzie Education Details

Frequently Asked Questions about Sara Mackenzie

What company does Sara Mackenzie work for?

Sara Mackenzie works for Humanbranding Inc.

What is Sara Mackenzie's role at the current company?

Sara Mackenzie's current role is Brand Strategy| Insights | Innovation.

What is Sara Mackenzie's email address?

Sara Mackenzie's email address is sa****@****ail.com

What schools did Sara Mackenzie attend?

Sara Mackenzie attended University Of Toronto, Humber College.

What skills is Sara Mackenzie known for?

Sara Mackenzie has skills like Ethnography, Consumer Behaviour, Quantitative Research, Market Research, Customer Insight, Qualitative Research, Consumer Insight, Focus Groups, Marketing Research, Spss, Research Design, Advertising Research.

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