Painting your picture—with words. Passionate leader and creative strategist with 7+ years of experience in a variety of digital marketing roles — from Content Marketing to SEO marketing to Social Media Marketing, there is no challenge too big or too small. Creating product awareness, marketing content, and building organic search traffic are the many things I obsess about. Simply put: I'm interested in building relationships, scaling teams, and solving complex problems.
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Head Of ContentFlorLos Angeles, Ca, Us -
Content Creator (Tiktok + Instagram)Self-Employed Sep 2022 - Present
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Senior Content ManagerUntapped Dec 2021 - Jun 2023San Francisco, California, Us -
Content Marketing ManagerUntapped Nov 2020 - Dec 2021San Francisco, California, UsThe #1 Diversity Recruiting Platform (DRP)Series C company - backed by Sequoia Capital, Owl Ventures, Zoom, BAM, Lachy Groom, and many others. -
Director Of Content And OutreachDemand.Io Mar 2020 - Oct 2020Los Angeles, California, Us◇ Directed all editorial content on Demand.io's properties. ◇ Managed the editorial calendar from start to finish. ◇ Built structures, systems, and processes for consistently producing bold, thoughtful, and credible work. ◇ Created strong foundational system of how outreach and PR will be executed, tracked and improved. -
Head Of OutreachConsumersadvocate.Org Feb 2019 - Mar 2020Dorado, Puerto Rico, Pr◇ Led all editorial outreach and organic search efforts — managing a team of 12. ◇ Responsible for scaling team and building a strong foundation and structure. ◇ Increased KPIs by 200% in six months. ◇ Developed structure and processes from the ground up and produced best practices and training manuals. -
Content StrategistLoomly Mar 2018 - Feb 2019Los Angeles, California, Us◇ Managed all content marketing efforts and built organic search from the ground up. ◇ Created outreach and content strategy, maximizing content distribution through marketing channels and optimizing conversions. ◇ Developed unique SEO strategies to improve the online presence of Loomly through targeted email marketing and outreach. -
WriterBustle Digital Group 2014 - 2019New York, New York, Us◇ Creates lifestyle content ranging from fitness and relationships to overall health and wellness. ◇ Conducts interviews, writes sponsored content and crafts listicles. -
Director Of Outreach And MarketingReviews.Com Jun 2017 - Mar 2018Fort Mill, Sc, Us◇ Led all editorial outreach, public relations, and email marketing while leading a team of 10 employees.◇ Produced innovative, bold and impactful marketing campaigns and strategies, which led to a 170% increase in conversion rate. ◇ Built the analytics engine to measure performance and informed decisions for prioritizing and optimizing all campaigns. ◇ Provided leadership, inspiration, and guidance in hiring, coaching, retaining, and motivating a world-class marketing team.◇ Grew link-building performance 500% year over year and has overseen over 1,500+ campaigns. -
Outreach Marketing ManagerReviews.Com May 2016 - May 2017Fort Mill, Sc, Us◇ Supported Outreach Specialists in day-to-day activities, brainstorming solutions to roadblocks, and developing best workflow tools, as well as providing broader professional development opportunities and support.◇ Developed structure and processes from the ground up, and produce best practices and training manuals for the entire team. ◇ Implemented tools and software to increase our productivity and streamline our communication as a team.◇ Hired new employees, which includes, writing job descriptions, creating and evaluating skills tests, reviewing resumes, interviewing candidates and ensuring successful onboarding and training. -
Outreach Marketing SpecialistReviews.Com Oct 2015 - Apr 2016Fort Mill, Sc, Us◇ Cultivated relationships with companies, bloggers, and journalists to share Reviews.com content.◇ Developed unique SEO and SEM strategies to improve the online presence of Reviews.com through targeted email marketing -
WriterHellogiggles Productions 2014 - 2016Los Angeles, Ca, Us◇ Created content focusing on relationships, empowerment, healthy lifestyle and more. -
TherapistThe Bella Vita, A Beautiful Life Psychology Group 2013 - 2014Los Angeles, Ca, Us◇ Conducted individualized therapy and group therapy sessions with clients.◇ Assisted clients with recognizing behavior patterns and working on cognitive shifts. -
Marriage And Family Therapist TraineeClu Community Counseling Center 2012 - 2013◇ Conducted individualized therapy and group therapy sessions with clients.◇ Assisted clients with recognizing behavior patterns and working on cognitive shifts.
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Development CoordinatorFirecracker Films 2009 - 2011London, London, Gb◇ Created, developed, and researched potential new show ideas to be sold to TV and online media networks◇ Analyzed and researched story ideas and conducts research on all development ideas. ◇ Coordinated and tracked an internal development slate.◇ Wrote and designed materials for potential show ideas to pitch internally on a weekly basis.
Sara Martinez Education Details
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University Of California, BerkeleyFilm/Cinema/Video Studies -
California Lutheran UniversityCounseling Psychology
Frequently Asked Questions about Sara Martinez
What company does Sara Martinez work for?
Sara Martinez works for Flor
What is Sara Martinez's role at the current company?
Sara Martinez's current role is Head of Content.
What schools did Sara Martinez attend?
Sara Martinez attended University Of California, Berkeley, California Lutheran University.
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