Sara Mcbride Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

I am responsible for developing strategic social media marketing campaigns for our clients. As the owner of the execution, production, and task management of a campaign, I am a copywriter, graphic designer, strategist, and client advocate.

As a content manager at a SaaS agency, I am responsible for creating and overseeing content strategies backed by research and metrics on behalf of our clients. I write keyword rich pages, blogs, blurbs, and social media content that represents our clients mission while also supporting my team. To create content, I collaborate with the marketing and delivery teams to define campaign goals and formulate an SEO strategy focused on KPIs and ROI. My focus on UX/UI ensures that readers connect with my clients at various touch points.While I focus on legal content, I also regularly assist with content across all of our verticals. During my time at Scorpion, I have helped clients get organic traffic and hundreds of leads within a short period. Skills:- Content strategy - Editing and proofreading - SEO optimization - SEO best practices - APA style - Specialized research for legal, debt relief, healthcare, immigration, and home services topics - Lead generation

In this role, I was responsible for creating engaging content on behalf of artists at every stage of their career from emerging artists to established musicians. I worked closely with the account management team to tailor press releases and more to the artist and their market.https://open.spotify.com/user/mcbridesara5Skills: - Press release writing - Content optimization - Collaboration - Public Relations strategy and performance monitoring

As a receptionist, I represented the brand ethos and mission while assisting members of the community. My role also required close collaboration with thought leaders as well as executive assistant responsibilities. As a result of my success in the role, I was selected to consult with the social media team on integrated marketing campaigns and cross-channel content.

FightPandemics is an altruistic platform created in the wake of COVID-19 that connects people and organizations in need of help with those that can provide it. In fostering these vital connections, they empower communities to respond more quickly and effectively to the crisis. Their vision is to create a world where humans are more resilient to emergencies.

I had the incredible opportunity to work on the Liberty University Advertising Team to complete a 6 month B2B campaign. As a member of the Liberty University Advertising Team, I worked as a Research Analyst, NVivo Coordinator, EEG Neuromarketing Observer and Analyst, Copywriter and Editor, Tactics Strategist, and Script Writer. Skills: - Teamwork- Problem Solving- Strategy- Media Planning- Copywriting and Editing- Creative Research- Data Analysis- Script Writing- Focus Group ResearchSoftware: - NVivo Qualitative Data Analysis- Neuroelectrics EEG Neuromarketing - AdMall

The Bestseller Management Training Program allowed me to work with the General Manager and managerial staff to format a robust training plan in order to reach program objectives. Experience: - Management - Leadership- Planning- Teamwork- Store Budgeting- Interpersonal Communication

Lynchburg, Virginia Area

This position has sharpened my people skills and my ability to work well under pressure. Working with others to accomplish a goal is imperative for any occupation.Experience: - Customer Service- Problem Solving- Organization- Leadership- Teamwork - Food Safety

Managing the Liberty University Bookstore Instagram account allowed me to work closely with the management team to create a vision for a cohesive feed to reach bookstore customers.Results: - gained 400+ followers in less than 5 months- increased reach - doubled impressions

As Director of Chapter Development, I along with the other Executive Board members worked to build a strong PRSSA chapter for the students at our university. Skills: - Leadership- Public Relations- Teamwork- Networking- Education- Member Management

Our chapter of PRSSA was able to provide unique events for members to enrich their experience and educate them with guest speakers. Skills: - Event Planning- Leadership- Budgeting- Networking- Public Relations

Lynchburg, Virginia

The people on the PRSSA Events Team are focused with an energy that is infectious. We successfully put together events with efficiency and creativity. Skills: - Teamwork- Event Planning- Budgeting- Problem Solving

Working at Watts Creative Studios, LLC in an account strategy internship, I was able to work closely with clients to optimize their experience with our firm. Skills: - Creating graphics for social media - Social Media Management - Account Management - Public Relations - Event Planning

Bedford, Virginia

The National D-Day Memorial is an incredible site with a powerful message. Working with the Public Relations Department gave me insight into donor relations and nonprofit business management. Skills: - Event Planning- Public Relations Strategy- Volunteer Management

Bachelor Of Applied Science (B.A.Sc.), Strategic Communications

Activities and Societies: PRSSA

Minor, History