Category Lead Kids Product Development
CurrentSubscription box e-commerce company. A start up by De Agostini Publishing.Leading international product development (physical and editorial) for kids products.
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Sara Mengoli is listed as Category Lead Kids Product Development at Betterly.com at Betterly.com by DeAgostini Publishing, a with 23 employees, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Sara Mengoli.
Sara Mengoli previously worked as Category Lead Kids Product Development at Betterly.Com By Deagostini Publishing and Publishing Manager at Mattel. Sara Mengoli holds Marketing Degree, Economics from Università Commerciale 'Luigi Bocconi'.
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My background ranges from P&L management to licensing, promotion and communication strategies, product development, consumer insights and analysis. My working experiences have allowed me to develop good skills in managing the publishing business and creating marketing plans.With strong problem solving approach, good organizational skill and precision, team working and leadership aptitude as my most distinctive personal skills, I have been able to build good interpersonal relationships, and to reach successful results such as meeting profitability goals.Flexibility, creativity and competence in a fast changing context, combined with my motivation, keep me seeking for what creates value for the company and its consumers.
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Milan, Lombardy, Italy
Subscription box e-commerce company. A start up by De Agostini Publishing.Leading international product development (physical and editorial) for kids products.
Milan, Italy
My current tasks include:- P&L definition and management for the Publishing division, including financial reporting - Profitability and sales volume forecasting - Development of the publishing creative strategy- Definition, implementation and management of the publishing marketing plan- Identifying market trends- Evaluation and implementation of new projects- Briefing the external staff (editorial director, graphic studios, production team)- Coordination of the production process: timing, negotiation, evaluation of new products and packaging- Relationship management with media space agency, advertising agency, toy marketing division and local licensing agency- Negotiation and management of national distributor contract, for products distribution and logistic- Implementation of a safety process for premiums
Milan, Italy
My tasks included:- Market analysis and research - Concept development- P&L definition and management- Partner identification for licensing projects- Product development: managing relationship with editors, graphic studios, production suppliers- Contract dealing with supplier publisher- Marketing Planning: briefing creative and media agency to develop and plan adv campaign- Event planning to support product launch- Web content creation- Supervision of production and logistic process- Managing relationship with journalists and magazine of the group
Milan, Italy
My tasks included:- Newspaper supplements promotion- Managing relationship with editorial staff and advertising sales agency- Monitoring sales volume- Market Analysis- Development of Co-Marketing activities
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Sara Mengoli works for Betterly.com by DeAgostini Publishing.
Sara Mengoli is listed as Category Lead Kids Product Development at Betterly.com at Betterly.com by DeAgostini Publishing.
Sara Mengoli is based in Milan, Lombardy, Italy while working with Betterly.com by DeAgostini Publishing.
Sara Mengoli has worked for Betterly.Com By Deagostini Publishing, Mattel, Rcs Mediagroup - Corriere Della Sera, and Rcs Mediagroup.
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Sara Mengoli holds Marketing Degree, Economics from Università Commerciale 'Luigi Bocconi'.
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