Sara Merry Email & Phone Number

Australia

Brisbane, Queensland, Australia

Brisbane, Australia

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Responsible for the strategic and tactical management of QELi’s marketing and communication activities, specifically focusing on brand awareness, growth and stakeholder engagement. Directly accountable to the Senior Executive Team and Chief Executive Officer for project reporting and advising on future business initiatives and opportunities.

Brisbane, Queensland, Australia

I joined the school on a short-term contract (extended after initial contract term) during a period of high demand to support with tactical marketing and communications activities. I led the School’s website and intranet redevelopment project, reviewed the School’s internal communications strategy, took ownership of branding and implemented community engagement activities, including media and PR activities.

London, United Kingdom

Reporting directly to the Chief Executive and a member of the Executive Team, I was responsible for building the CISI brand globally while overseeing the development and execution of marketing, communications and PR strategies for the UK and the Institute's offices in Ireland, the UAE, India, Singapore, Sri Lanka and the Philippines. Key Achievements- Strategic development and management of the CISI brand and all marketing activities for UK Head Office and offices in Ireland, India, Singapore, Philippines, Sri Lanka and UAE- Project management and delivery of the Institute’s three quarterly membership magazines, including digital strategy- Leadership and team management of 15 people, including three positions based in Sri Lanka- Advised on and managed the marketing, PR and media communication activities for the CISI’s takeover of the Institute of Financial Planning, including managing reputational risk and community and stakeholderengagement- Facilitated the CISI’s first nationwide consumer awareness campaign, Financial Planning Week, gainingfree support from 51 financial planning firms. Recorded more than 60 media mentions, resulting in 500+telephone calls from consumers seeking pension and financial planning support- Managed the Institute's first brand review and implemented a new brand architecture, including designand tone of voice, across website and marketing collateral

London

Key Achievements- Strategic development and management of the CISI brand and all marketing activities for UK Head Office and offices in Ireland, India, Singapore, Philippines, Sri Lanka and UAE- Positioned the Marketing department to be a customer centric, strategic function. Introduced structure and processes to facilitate a proactive and collaborative approach, gained recognition and enhanced profile in the organisation.- 178% growth in total marketing budget responsibility over four years- Planning and implementation of social media strategy including content definition and on-going social listening. Growth over three years - 328% increase in Twitter followers & 74% increase in LinkedIn members’ only group joiners- Relaunched website to optimise user experience and conversion. Planned and executed rebuild of website to best practice designs including utilising user acceptance testing. Resulted in 7.1% growth in website traffic compared to the previous 12 month period.- Leadership and management of a dynamic team of marketing professionals- Designed and executed a comprehensive calendar of through the line campaigns to effectively support brand positioning, acquisition and retention targets across the business. Planned and implemented the CISI’s first ever national outdoor advertising campaign, with the campaign being awarded ‘highly commended’ at the CIM Marketing Excellence Awards 2013.

London, United Kingdom

Key Achievements:- Independently developed, implemented and facilitated marketing objectives and initiatives on behalf of the Institute’s Membership department- Rebranded Membership marketing collateral to present a fresh, modern approach- Consulted on the design and functionality of the Institute’s first mobile phone application- Developed, implemented and managed marketing campaigns (online and offline) to promote awareness of new membership online learning benefits - CISI TV, Mobile App, Professional Refresher (elearning tool)- Autonomously developed marketing and communications collateral to target Compliance and Wholesale professionals and encourage the uptake of qualifications and membership

United Kingdom

Brisbane, Australia

Brisbane, Australia

Bachelor'S Degree, Bachelor Of Business Management (Marketing)/Bachelor Of Arts (Journalism)

Activities and Societies: Australian Institute of Marketing

Graduate Diploma In Education, Middle Years Education

Activities and Societies: Australian Literacy Educators’ Association