- Conceptualized and established the brand identity, including logo design, brand voice, and positioning in the market.- Designed and developed a line of activewear products, from initial concept to final production by collaborating with overseas manufacturers to ensure high-quality standards and cost-effective production.- Built and managed the e-commerce platform, overseeing product listings, pricing strategies, and customer service.- Conducted market analysis to identify trends, customer preferences, and competitive landscape, guiding product development and marketing strategies.

• Coordinate services for events, such as facilities, signage, displays, printing, and events security.• Coordinate event details and arrange availability of audio-visual equipment, transportation, and displays.• Developed, strategized, and executed digital marketing campaigns to promote upcoming events.• Delivered outstanding customer service and implemented advertisement plans including one-on-one customer surveys and gift giveaways.• Coordinate influencer content for multiple social channels, including live content.• Negotiate influencer contracts for all influencer collaborations, including annual partnerships.• Track, measure, and analyze performance across all campaigns and make strategic optimizations.• Work collaboratively with design, production, marketing communications, and internal planning.